Nearly every business utilizes social media in some way to promote their online presence these days. The benefits of using social-media platforms to increase your business’s visibility are obvious to just about every small business owner. However, because of the sheer amount of content online, it can prove difficult to draw in leads and customers through social media –– if you don’t know how to properly craft a post. The good news is, you don’t have to reinvent the wheel to make your social media pages more attractive. And to that end, here are three simple ways to get started:
Stay on Schedule
Some businesses adopt a helter-skelter approach to their social-media schedule. They run hot and cold, and some months post a glut of articles, only to then go weeks without so much as a tweet. This sort of practice won’t help you bring in new leads; rather it will likely confuse or irritate potential customers. It’s one thing to break from schedule to exploit a time-sensitive opportunity. It’s quite another to go missing for long periods of time from social media.
Everyone Loves Pictures
Whether you’re writing about drawing needles or stuffed teddy bears, attaching a picture to your social media posts will boost engagement and help to catch the eye. Don’t bother adding your blogs to your Facebook page without first selecting an appropriate and exciting image to correspond to it. Indeed, you can’t even post anything on Instagram without a photo of some sort. If picking out a picture is the last thing you do before posting, reconsider your priorities and move this up the pecking order.
Brevity is Key
How many times have you scrolled past a long-winded paragraph online just because it looks difficult? Though long posts consistently bore people, businesses still feel the need to occasionally send out verbose, over-cooked social-media messages. The truth is though, if you can’t win someone over in a few well-written sentences, you’ll never do so with a rambling series of paragraphs. In a world of ever-shrinking attention spans, you need to do everything in your power to win your readers over within seconds of them viewing your piece. Otherwise, your hard work will inevitably be lost amid thousands of other articles online.
The Bottom Line
The modern consumer has accepted that businesses will be active on Facebook, Twitter, and Instagram. And given the tremendous opportunity social media presents for small companies to grow, it behooves any entrepreneur to take their company’s social media actions seriously. Like anything else in business, if you choose to make it a priority, you’ll likely see improved performance as a result.