Are you worried that your ‘Contact Us’ form doesn’t really seem to be doing its job and you aren’t getting many responses? While the exact number of responses that websites receive via contact forms can vary, there are other telltale signs that you can look for that may indicate your form needs to be improved.
If you have a few minutes to spare, go over your ‘Contact Us’ form and see if you spot any of the following:
More than 4 fields in the form
In the majority of cases contact forms should be simple and have 4 fields at most: Name, email, subject, and content. Any more than that is unnecessary – unless there are special circumstances.
If your contact form has more than 4 fields, you should try to get rid of any fields that aren’t essential. In fact you could even get rid of the ‘name’ field if you want and could make the ‘subject’ field optional, as fewer fields will improve the completion rate.
General and non-specific error messages
For most contact forms the only error message that is likely to appear is if someone enters an invalid email address. When that happens the error message should let them know specifically that they need to enter a valid email address – and not just come up with a general ‘Invalid response’ error.
As a rule any error messages in your online forms should clearly and specifically identify the problem. Try highlighting the field that contains the error as well, so that respondents know at a glance where the problem is located and can quickly act to rectify it.
Not using labels and fill-out hints
Ideally every field in your contact form should have a label placed right above it (or to the left of the field), and a fill-out hint that provides an example of a valid entry. That way as respondents start to fill out the form and the hint disappears, they can still refer to the label for context if they lose their place.
If your contact form is missing one (or worse: both) of these elements, you should consider adding them. It may seem like a small change, but it can make a world of difference to the user experience.
Sometimes it can be difficult to edit or alter contact forms without a decent understanding of the code that it uses, but there are other alternatives. For example you could try AidaForm, as it will let you create contact forms easily and customize them in any way you see fit by following the instructions at https://aidaform.com/forms/contact-form.html.
Keep in mind that aside from your ‘Contact Us’ form itself, there are other aspects of the webpage that it is published on which may affect its conversion rate – and you will want to scrutinize that part of it as well. As far as the contact form is concerned, any other improvements to the user experience could help too.