Twitter is one of the most prominent social media platforms available. With 300 million monthly active users and hundreds of millions of tweets sent daily, it’s no secret that it’s vital for businesses to use Twitter’s power as part of their marketing efforts.
With so many platforms, digital tools and strategies being used for business marketing, it can be difficult to differentiate between the proper procedures of each avenue. While Twitter may be a valuable tool, it’s still important to understand how to curate your strategy in order to gain maximum benefit. Let’s take a look at a few quick tips that you should be considering when using Twitter for your business.
1. Create a Style Guide
The first step to a cohesive and successful Twitter account is about identifying a clear and concise style guide that you will follow for all activity. The style guide is not necessarily a strategy — it doesn’t cover practicalities like content and frequency — but rather how you’d like your brand to be viewed on your Twitter profile. You’ll consider aspects like brand voice and personality, color schemes and other visual features of your profile and each post. Will you be known for being funny or informative? Will there be certain brand colors? Will your photos be heavily edited or more natural? These are some common questions to ask when identifying your style guide. By taking the time to set out a style guide, not only will your profile look more consistent and put together, but you’ll likely gain trust from your followers who will know what to expect when engaging with your brand.
2. Find Good Content
Interesting and valuable content is the core of good social media. It’s what entices people to follow you, and what keeps them engaging with your brand on a regular basis. Your identified style guide will help you target the kind of content you’re after, and once that’s been established, it’s a matter of research and staying on top of what’s going on. Keeping up to date with what’s trending is vital to ensuring your content is relevant to your audience. You can search this either through online publications, on the Twitter feed itself, by searching hashtags and keywords, or by using tools like Viral Content Buzz. Don’t limit yourself to just wordy posts — branch out and search for photos, videos, infographics, comics and even audio clips. Another way to give your audience what they want is to educate yourself on what they’re currently consuming. Research what they’re liking and re-tweeting, or what brands they’re engaged in. This will help you create content they’ll be interested in.
3. Have a Clear Goal and Strategy
There’s no point in any marketing effort if it doesn’t have a point or goal. Look to established companies and brands for ideas on how to identify and stick to your goal. For example, Amway uses its Twitter account to promote new and interesting health and wellness products, as well as show its alliance with a healthy lifestyle. The brand posts regularly and has a clear, set out strategy to gain the most from its social media accounts.
Before even creating a profile, it is important for a business to know what it is setting out to achieve, and then come up with specific tactics to achieve that goal. What type of content will you post? How often will you post? Are you aiming to increase sales or just achieve a large brand community and following? By strategizing on some of these action points, you’ll find that your company’s Twitter account will have a clear path, and you team will easily be able to analyze results as well as optimize for future strategies.
Twitter is one of the major players in the digital marketing world, and as a brand, it is important to utilize the platform’s power to attract audiences. However, be sure to address some of these key points to ensure you’re taking full advantage of the tool in order to grow your business successfully.
