You’re ready to use a custom web design service to create your firm’s mobile website when all of the sudden you realize that you’ve never created a mobile website in your life. What do you do now?
It turns out that you can overcome most of the barriers to using a custom website design service to create a winning mobile website if you remember the following things while designing your website:
Simplify Your Design
The first thing to remember while designing a website for mobile devices is to use a simple design that highlights your firm’s marketing message in a straightforward manner. Simplifying your website’s mobile design makes sense because it makes it easier to download your website on slower mobile Internet connections.
Prioritize Your Website’s Content
Now that you have a useful design, the next thing to focus on is to create content that prioritizes your marketing message to mobile device users. This is understandable because most mobile device users use mobile websites just before making a buying decision to find more detailed information about a product or service.
One way to efficiently prioritize your mobile website’s content is to remember the following hints while designing your mobile website’s content:
Use short, concise sentences to describe your product or service’s best features.
Break your content into smaller pieces that are easier to download.
Use footer links to direct visitors to the top of your website without needing to scroll back up the page.
Use Matching Design Elements
Many Internet marketing experts recommend matching your mobile website’s color schemes, logos and text fonts to your regular website’s design elements. This is understandable because it makes it easier for your firm’s loyal customers to establish an immediate connection with your mobile website as an extension of your firm’s overall marketing message.
Use Images Sparingly and Intelligently
It’s a good idea to add just a few images to your mobile website because most images take a long time to download properly on most mobile devices.
Moreover, you may want to consider placing the images in a strategic location near the middle of each page. This makes sense because using this location offers an easy way to draw attention to your merchandise that is easy to integrate into most customize website design packages.
Include Mobile-friendly Design Elements
Most modern smartphones offer clickable features such as “send an SMS” or “tap to call” features that let users email or call you directly from your mobile website. Including mobile-friendly design elements like these in your mobile website’s design is a great idea because they can improve your mobile website’s customer conversion rate by offering an easier way to learn about your firm’s products and services.
As you may have noticed, designing a mobile website is easy if you remember to use website design techniques that make using your mobile website easier for users. Feel free to use the information we’ve covered here to design a winning mobile website that is easy for your customers to use.