Make no mistake about it: creating a website is more accessible than ever. What was once only a playground for those that could get their head around the likes of PHP and CSS, website design is now easily done by those without any programming experience.
With that said, developing a website of worth is not quite as simple. Plenty of things have to be taken into consideration before creating a site that will bring in visitors and keep them engaged – which is the main aim after all.
So if you are looking into producing your very own website for the first time, read on for five simple steps that will set you off on the right path to success.
Settle on an idea
First things first, it is important that you come up with an idea and theme for your proposed website. After all, you don’t want to change lanes when already in the process of setting up the site! When starting out, it is also important to not go overboard and throw too many things at the wall in the hope they’ll stick. Have a core idea, stick with it and go from there. Once the website is running along steadily, you can then look at ways of adding new topics and features.
Choose a domain name and host
When you have that idea in place, it is time to choose an applicable domain name. Typically, the more relevant it is to your subject matter and brand, the better. However with the way domain names have become saturated – although new endings like .co and .me have opened up fresh opportunities in that regard – going a more unique route is perhaps the best option. Alongside this, it is important to choose a web host that will supply a high uptime guarantee, value and responsive customer support.
While there are other accessible platforms like Joomla! and Blogger, the best one out there is generally seen as WordPress. Not only is it super easy to use for creating a professional website, but there are also plenty of guides out there to provide assistance when you encounter any development issues. Plus if you need more direct help or want to implement specific features that are not standard with a theme, there’s always the opportunity to hire a freelance WordPress developer.
Test and optimize
Once the website is seemingly finished, it is vital that you test out all sections, pages and links to see if they are working as intended. On top of that, also cast a critical eye over the design of the site. Is everything easy to find and use? Will visitors enjoy the content that is presented? If you answer those questions positively, it will assist in gaining – and retaining – an audience. Speaking of which…
Promote your work
Okay, so this doesn’t directly relate to creating a website. However, a site might as well not exist if nobody knows about it. So with that in mind, get your promoting cap on and spread the word! Facebook, Twitter, Instagram, blogs, forums, videos, podcasts, and so on – promote your website via as many platforms as possible.
Oh, and don’t forget to submit your website to Google and optimize content for SEO purposes…