5 Important Factors to Consider When Choosing an eCommerce Platform


eCommerce is a very popular business option, whether you’re looking for a side hustle that you can run from home or want to start a successful company to run full-time. When you’re just getting started, eCommerce platforms are often the natural first choice since they don’t have the same huge price tags you can expect to pay a professional developer, and they tend to include a range of add-ons and tools that you can use to customize your store and make it a success. But with so many different eCommerce platforms to choose from, picking the right one for your new brand can be tricky. Here are some key factors to consider when making your decision.

Your Business Model:

First of all, consider what you are going to be selling and how you plan to accomplish this. For example, if you want to work on a dropshipping model where goods are sent directly from the manufacturer to the customer when they purchase through your store, you might want to opt for a quality dropshipping service and have a lot of addons and tools you can take advantage of to make sure that everything runs smoothly. They can also recommend vendors and have tons of dropshipping tips and information on their blog.

Your Level of Experience:

Next, consider how much experience you have with creating and maintaining websites. You don’t need to have coding experience or even web design knowledge to use most eCommerce platforms, but some are definitely easier to use for beginners than others. Think about how easy it’s going to be for you to build your website and whether or not you might require some specialist support. Does the platform you’re considering offer developer or design support?

Customer Experience:

Consider the kind of experience that you want your customers to have when they visit your eCommerce store, and whether or not the platform will allow you to achieve this. Make sure that all the basics are covered. The platform should provide themes and templates that are easy for customers to navigate, and they should always be responsive so that customers can easily use your site on a smartphone or tablet.


Your eCommerce store won’t go very far if nobody can find it, so think about how well optimized the themes and templates provided by the platform are when it comes to SEO. Does the platform as a whole take SEO seriously? Do they provide SEO support or SEO plugins that you can use to improve your Google ranking?


Last but not least, consider the amount of support available from the platform. If you need advice, can you call and speak to somebody right away or will you be waiting days for an email response? What happens if your site goes down in the middle of the night? Opt for a platform with 24/7 support teams that can be contacted by phone, webchat, or email at any time.

The eCommerce platform that you choose can make or break your online store, so keep these factors in mind as you make your decision.


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