Small businesses will often find it hard to compete in the current economy. A small business owner is no longer just competing with those in the local area, but potentially businesses across the globe, which will no doubt include retail giants. This means it’s important to work on your marketing strategy, and here are some ways you can stay competitive when up against big businesses.
One way that small businesses can beat larger firms is by being innovative. Small businesses have an advantage when it comes to innovation, as it’s easier for them to move to different niches or offer new products or services. When your business consists of a handful of people, you can move from concept to change in days, while big businesses will still be stuck in the consultancy stage. There’s also less risk, as you can quickly revert if things don’t work.
Since most people now use the internet to find goods and services, using SEO – search engine optimisation – means your business can appear alongside the giants of the industry in search results. Visit clickintelligence.co.uk and you can learn about the different SEO techniques that can help you get to the top of search results. Even if people don’t know your company’s name, getting high in the search results allows you to keep up with the competition.
Offer amazing customer service
If you’ve ever shopped with any of the web or retail giants, you’ll know one thing that they struggle to offer is good customer service. Some of the best brands for customer service aren’t all that big and tend to offer niche products or services, while some of the worst are big corporations such as airlines and phone providers. People will even pay a little more if they know they’re going to get good service.
Build a loyal social media following
Small companies with niche products will often find it easier than the big brands to connect with people on social media. Social media advertising is cheap and effective, so it’s ideal for companies on a low budget who want to reach a new audience. You can also connect with your audience on social media, answering queries and sorting out complaints quickly, showing off your great customer service skills.
Hire a great team
Although your team may be small, one big advantage that small businesses have is that they can attract great people. Big businesses tend to treat employees as faceless, but you can work on training up a great team that can help you stay innovative and deliver excellent customer service and value for money. With a great team on your side, you’ll no doubt build a great reputation.
Network and work with other small businesses
Small businesses can take on the giants by working together. Don’t offer a certain product or service? Be sure to recommend a small business that does, and make sure they do the same for you. If you and another company offer similar products that work together, then consider an informal partnership, so you can both boost each other’s profiles.