So, you’ve invested a great deal of time and money making sure your business brand is just right? That’s fantastic! The question that you now need to ask yourself is: are you using your brand to its full potential? You want to make sure that it is getting seen by as many people as possible. It’s rare that a single sighting of a logo gets straight into people’s consciousness so you need to make sure your brand has a strong visual presence.
Check out these ideas for places that you can put your brand.
Even in today’s digital world, people still love exchanging business cards. Your card should clearly display your logo, tag line and contact information. As people often receive so many of these, consider investing in a custom plastic card to help your business stand out from the crowd. This might be what gets you noticed ahead of your competitors.
Even if you run a business that doesn’t particularly need any uniforms, having few branded clothing items like shirts and hats can be a nice way to get your company out there – particularly if you are attending any trade shows or networking events. Again, it’s just another way of getting your business noticed by people.
Stationery and Mailing Labels
There are a whole range of different stationery items like pens, notebooks and diaries that you can have branded up. You can give these out as gifts to clients, who may then use them in other meetings. Also consider branded letterheads, mailing labels and envelopes. When you send out any correspondence to clients, these help to give your business more of a professional look.
Cheap tote bags are more likely to get left behind after conferences or trade shows, so it may well be worth investing a little extra so that you can give out a quality product that people are more likely to take away with them. Within the bag itself, you have the option of filling it with a whole range of branded giveaway items.
Even if you just have just the one company vehicle, it is well worth getting it branded up so your car becomes a moving advert! Livery doesn’t have to cost a fortune, and you will reach a significantly larger audience. People often pay attention what is on the side of moving vehicles in comparison to stationary billboards or posters.
Mugs and Water Bottles
These are great items to have branded up as they are practical. People are much more likely to keep something that they can actually use. And with a growing trend towards keeping hydrated, you may find that your company logo stays with someone for a lot longer than you would think!
This is probably the most obvious place to put your logo. Make sure the image is big enough to read at a distance, and try to make sure it is visible for people passing by at speed.