
ok, maybe not the end of the world--but a big change from our perspective...we are starting to introduce paid admission to our sims. We have been experimenting with how best to handle this over the last few months and now think we have a reasonable approach. The Black Swan sim is the first entire sim to be tied to paid admission via the purchase and wearing of an object--a nice watch, that even tells your rl time.
We will be looking at this area and rolling-out more paid admissions schemes in the future--why? We are still exploring the right revenue model for virtual world content. We have merchandise that contributes some revenues. However,we have seen the interest in corporate sponsors (like L'Oreal Paris) evaporate. We think the best way to go forward is to charge for an object that can then be used many times for admissions. We realize that this may limit the number of visitors to the sim, but hope that high-quality areas are considered worth paying a little to see, explore and hang-out with friends. The Black Swan authorization device is $L199 (about $0.75)
Initial reactions have been mixed, some people don't mind paying the small amount. Others used to freebies and free access to sims have claimed either price is too high or that they object to paying anything at all. From our perspective we need to have revenues tied to use and swamping this type of sim with advertising would ruin the whole point of it.
We appreciate any comments here or inworld.
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Comments
May Rezzable staff and their
Tue, 07/01/2008 - 21:47 — Vint FalkenIf your higher end products
Tue, 07/01/2008 - 23:16 — Anonymous (not verified)for my 75 cents, I would like
Wed, 07/02/2008 - 03:08 — Anonymous (not verified)I know the creator in the
Wed, 07/02/2008 - 08:20 — Sulumor (not verified)Personally I think charging
Wed, 07/02/2008 - 13:23 — Trinity Dechou (not verified)Personally? I think it's
Wed, 07/02/2008 - 22:05 — Anonymous (not verified)It's a bold new step, that's
Thu, 07/03/2008 - 01:51 — Faerie (not verified)I understand and support the
Thu, 07/03/2008 - 02:00 — Anonymous (not verified)@Faerie: I think the heart at
Thu, 07/03/2008 - 03:11 — Vint Falkenhm. a lot of interesting
Thu, 07/03/2008 - 05:00 — LTBSo, let's look at some
Thu, 07/03/2008 - 09:14 — Anonymous (not verified)thanks for comments, we will
Thu, 07/03/2008 - 10:48 — RightAsRain RimbaudI think there are a few
Thu, 07/03/2008 - 15:28 — Trinity Dechou (not verified)The exchange rate is 1:370
Thu, 07/03/2008 - 17:30 — Peter StindbergPeter...is trippy post there
Thu, 07/03/2008 - 17:47 — RightAsRain Rimbaud/me smiles - check your sales
Thu, 07/03/2008 - 17:54 — Peter StindbergI have visited Black Swan and
Thu, 07/03/2008 - 18:35 — Sylvie Grizot (not verified)Out of curiosity I went to go
Thu, 07/03/2008 - 18:37 — Juushika Redgravety Juush, good point...can
Thu, 07/03/2008 - 18:49 — RightAsRain RimbaudIf you're looking for help
Thu, 07/03/2008 - 20:15 — Anonymous (not verified)Certainly got a point there
Thu, 07/03/2008 - 20:19 — Vint FalkenCertainly got a point there Miss Juu. What about:
Come in! Come in! Come in!
(We'll automatically deduct 199L$ from your balance. Each time you visit.)
Yeah, yeah. I know that is not possible (in any legit way) in SL. But the business model seems to work fine for on-demand television in Belgium! ;) Something along the lines of 'we have good stuff for you here, but must request a friendly donation for you to allow to see it and for us to allow to build it'? Better. It has less storyline to it than 'warning, warning, warning!' though.
Peter, a wrote a whole piece about 'has the LS another value, which is not linked to it's 'real' value/Dollar but which is higher', but deleted it, as I'm still not sure. Will get back to you on that later, when I made up my mind. ;) For now, I think that is true for a part of the grid, another part just thinks, ah, well, if I purchase x amount of LS, x amount of USD will be deducted from my balance/credit card/whatever. At a rate of 8 euro's to go see a movie or for a good bottle of wine - both 'entertainment' products, non-necessary, that's still cheap. It is also what you consider a necessity. Nothing is a necessity in virtual life, actually, as virtual life isn't one an se. Still we think of culture to be more important than the average person finds culture to be IRL. Would I pay 45000LS on lingerie in SL? Nope. IRL? Yes. Would I spend 5k LS on a gun in SL? Yes! IRL? Nah, not even when giving to me for free... Hmmm, and now I'm thinking & typing at the same time again... *shuts up until she made up her mind*
Also, having dropped around
Thu, 07/03/2008 - 20:23 — Vint FalkenWhat about: Welcome to Black
Fri, 07/04/2008 - 18:40 — Juushika RedgraveIt's like going to Vegas,
Thu, 07/03/2008 - 20:47 — Anonymous (not verified)@Rar, I'm the long winded one
Fri, 07/04/2008 - 00:55 — Anonymous (not verified)Long winded one again :) RaR?
Fri, 07/04/2008 - 08:24 — Anonymous (not verified)I have been following this
Fri, 07/04/2008 - 09:48 — Raina Robertson (not verified)this is your worst idea
Fri, 07/04/2008 - 09:52 — Anonymous (not verified)art and commerce are not
Fri, 07/04/2008 - 12:13 — LTBRainia--let's try again to
Fri, 07/04/2008 - 12:22 — RightAsRain Rimbaud(btw anony...this is most
Fri, 07/04/2008 - 12:29 — RightAsRain RimbaudSurfline has died a slow and
Fri, 07/04/2008 - 12:41 — Peter StindbergI've heard much more often
Fri, 07/04/2008 - 14:28 — Solange (not verified)Solange...you sound a bit
Fri, 07/04/2008 - 16:45 — RightAsRain RimbaudIf Rezzable is not making
Tue, 07/08/2008 - 07:57 — Ann Otoole (not verified)Ann: thanks for comments,
Wed, 07/09/2008 - 14:19 — RightAsRain RimbaudWell the "pearly white"
Wed, 07/09/2008 - 14:40 — Ann Otoole (not verified)IPO..isn't gonna happen (and
Wed, 07/09/2008 - 15:16 — RightAsRain RimbaudI've been trying to find out
Sun, 08/31/2008 - 02:50 — maleficentI've been trying to find out what happened to the sims that were immediately adjacent to Black Swan... I loved Surfline Beach and the cool underwater maze sim (the name of which escapes me at the moment). I, for one, and more than happy to pay a small fee to visit your sims since I return to them over and over again.
I've been trying to find out
Sun, 08/31/2008 - 02:50 — maleficentI've been trying to find out what happened to the sims that were immediately adjacent to Black Swan... I loved Surfline Beach and the cool underwater maze sim (the name of which escapes me at the moment). I, for one, and more than happy to pay a small fee to visit your sims since I return to them over and over again.
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