I sometimes forget that non-technical people just don't always immediately know why Drupal is so cool.
Explaining that it is opensource and has an energized community living and loving it, doesn't necessarily spark excitement to people that just want a great website.
We are using Drupal 7x for this site as well as our Quest History site. Heritage Key is using Drupal 6x. So here's my attempt at decoding all the jargon to explain why Drupal rocks the web and is a preferred online platform for the future.
6 Reasons Why Drupal is the Right Choice for Your Online Platform
- Drupal is widely used and is free and opensource. This means a lot of developers are working with Drupal sites everyday and finding/fixing bugs as well as thinking of new modules to extend Drupal functionality (check my post/video on Opensource and why that is the revolution in software). Short answer = the more something is used, the more people can understand how it works, the more people that can get inside the code, the better the system will get. There are something like 7 million websites using Drupal today and this should continue to grow. Government sites like the Whitehouse, the FCC as well as News Organizations including the Economist, Al Jazeera, CNN plus tons of commerical sites such as Fedex, BestBuy are using Drupal. Here's a nice list of sites from collected by Infomagnet. And another list of larger Drupal installs from Dries Buyteart. And here is a breakdown by industry for Drupal case studies.
- Drupal Creates Search Friendly Content. Forget about your Homepage, most of your traffic comes from people interested in specific content pages. Further, since so much of any site's traffic comes from Google or Bing, you need to make sure your content is being exposed to crawlers in the best, fastest way. Drupal has many features that give your content the best possible chance to be found by the 2.0+ Billion webusers. Since
- Access to Modules and Developers. Once your site is up and running, you should always be able to find professional development support. Drupal allows you to add Modules that can add functionality without changing the core system. This means you can turn-on and turn-off new features as you want without having to take your entire site apart. There already are many useful Modules for Drupal 7x.
- Scalability. The new Drupal 7x architecture support growth for both your public and registered users. This is a major factor for medium to large sites. Drupal is still a lot more complex than Wordpress, but you also get a lot more capability. Al Jazeera for example, was able to handle massive traffic increases recently with their Drupal install. I also understand that the Economist was able to virtualize their site and then shoot it out onto the Cloud.
- Languages and Devices. Drupal can flow your content to many devices as well as be a solid backend for your apps. A great deal of this can be implemented with specific CSS and/or Templates which means fast, easy. Also Drupal can handle multiple languages so you can translate and localize your content to reach a trully global audience.
- Content Creation Team Workflow. Short answer = you can implement roles within Drupal and allow groups of people to add content to you site without losing quality control. Writers and Editors can fairly easily fill in all the text and images you want according to what you want to show your users. This content can be queued for review and then published.