With the world of electronic commerce rising fast, the expectations of customers are on a new high. Sometime back, packaging and sending a product to the customer was as simple as it sounds. However, in the current phase, the packaging and shipping bit have become a part of the overall shopping experience, and therefore there is every reason that we pay good attention to business shipping for E commerce.
There are many ways in which shipping can influence the experience of your customer and hence your business. A wrong shipping agency or a wrong shipping policy can be a disaster. Let us understand how this disaster can be avoided through a correct understanding of packaging, right courier schemes, tracking apps and business profitability.
The right packaging is the beginning of a good experience for your customer and your brand name. For instance, Denali Club is an e-commerce seller of women’s accessories. Execs at Gati Logistics point out that unpacking experience of the delivered product is central to the shipping of various products like DC, Mobiles, and Electronic Items.
Users of DC often even make unpacking videos of the accessories they receive from DC. Mostly shipping agents will charge your business as per the size and weight of the products you are dealing with. Therefore it’s a good idea to scheme your packaging in small formats. The shipping cost saved here reflects on what the customer saves and what you make as margin of profit.
The term shipping is a collective for various activities that take place before a product reaches its destination from the source. While your business will not be directly involved in most of those activities, it is important that you understand how it works and what can be done to make it work better.
Choosing the right vendor is important. As most of the businesses in the beginning have a small payload to deliver, you can depend upon standard shipping options available in the market. With growth in your business, there will be a need to look into options for vendor shipping. Gati Logistics advisors say that using just one service is simple, but not advisable. Even small business should be careful about the agency mix they choose to deliver their products with.
Computers and apps have recently brought the business of shipping totally to the customers. Now your business can track and monitor the delivery steps from point A to point B and your customers can be updated on it whenever they want.
“The knowledge and status of your product inside the delivery line have made businesses more comfortable and less liable to problems of late delivery etc” say business development officer of Gati logistics. There is video feed, real-time track and other tools of analysis that can analyse the entire supply chain. This reduces discrepancies in every way.
When it comes to packaging of the shipped product, ask your business managers to think of dimensional pricing. Dimensional pricing takes into consideration both the size and the weight of the package to decide the price. It’s the upcoming trend that almost every major shipping company is looking into.
A very important factor to consider while designing your shipping practice is the return policy. In the absence of trial rooms, e-commerce has a very high rate of return from the customers. This is where your business should have a friendly cost free space. Creating free return shipping will be costly for your business. Yet, it will make your customers love your business.
Lastly, the expectations of your customer should be the driving policy behind every move that you make when designing the shipping policy for your e-business. Moves that save money over customer satisfaction are bound to drive your business into the ground sooner or later.
Keeping in mind these factors, your ebusiness will do well to find the right shipping partners and formulating the right policies for the packaging and distribution of your products.
Author Bio: My Name is Taara Singh, I enjoy reading & writing articles about Logistics & Supply Chain Management Topics. You can learn more about Taara at her website and you can follow her on Google+.