peter-the traffic SL loses to bloggers is nothing compared to the lost traffic on reduced new accounts--which is like 5-6 page views per registration--so is like millions fewer pages July 08 vs July 07. You might also expect the SL news/bloggers to drive more traffic back to SL to offset the lost pages on SL.com. So actually, my guess is that the whole SL ecosystem is declining (our pages are up btw and so are our inworld avatar visits--but having a larger share of a shrinking pie is not to tasty).