Admittedly the SL bloggers mostly deal with each other, and recruit new bloggers out of existing SL users. I also agree that Linden Lab can be dubbed "PR desaster". They lack a visible clear strategy, and this perceived inner confusion is displayed to the outside. They COULD make a difference, and bring a positive public perception across. Just as an example, in my country admitting to be in SL equals admitting to be a child molester... I am NOT convinced though that bringing shiploads of new users into SL will resolve all problems. Those new users also need something to do, and need a positive experience. The learning curve is very high though, and speed (or lack thereof), hardware requirements and overall stability will add greatly to frustration. My personal start into SL was rather smooth. But especially in the last quarter there were days where I would not have liked to be a new user...