I remember installing 18 floppy disks into the 386 pc for Office when windows first came out...nothing is worse, more difficult user experience! But, also it was a step down a road that has delivered and we all knew it would. So for me, issue is marketing and selling the future, people have a lot of patience when they understand where it is all going. In fact, SL's marketing job isn't so hard--it just needs to start and be funded.