Adaire: we hear from some people that they "don't want a second life" but at the same time are interested in the virtual world. So it seems the more mainstream audience wants to have a more direct personal experience in the virtual world and not one shrouded in secrecy like you are hiding something. Is this really a big deal? Not for the early adopters or for the people experimenting with role play, but for mainstream people--who spill their rl guts on facebook etc--they want to incorporate a virtual world experience with their other online activities. So this is really a big marketing issue if SL wants to appeal to more users.