from SL blog post in July: Our growth was due to the popularity of our newly launched “Openspace” land product along with a change in pricing to make the purchase of land more accessible to first time buyers.

Wonder what the Quarterely results announcment will look like for Q3 2008?

Zee Linden also tosses out a tantilzing little scrap of info: Because land represents nearly 8x more revenue to us than premium accounts, our focus has been on the launching of new land products rather than on enhancing the premium subscription.

Hmmm.... so about 80,000 premiums at $8/month each = $640,000 which so means Land Business is about $5.05mm/month.

So land revenue breakdown is something like:

• 13,000 voids at avg $50 = $650,000
• 5,000 Mainland regions yielding $300 = 1.5mm
• 14,000 Islands split 40% full price @$295/month = $1.65mm
• and 60% under a education or other discount @$147.50/month = $1.25mm

So probably Linden is figuring that they can keep more than 5,000 OpenSpaces after the "price jacks-up" to have same revenue with less effort. But this seems like a bad bet as many sims will flip back to full sims (many on discount).