You need people to visit your website so that you can collect leads and win customers. However, attracting traffic can sometimes seem impossible, especially if you operate in a competitive industry. Fortunately, by making social media part of your marketing strategy, you can augment your website traffic. As a result, you will increase the reach of your business, especially when changes to search algorithms temporarily reduce your online visibility.
Although you probably like the idea of bringing a stream of qualified traffic to your website from social media, you might not know how to convert that goal into reality. Get started right now by using the following tips.
1. Treat Your Followers As Individuals
People use social networks to engage in social activity. For this reason, you can build your brand by communicating with your followers on a personal level. For starters, you should always respond when people leave a comment, question or complaint.
When you respond in a prompt and courteous way, you make your audience feel valued while exhibiting the humanity of your brand to the world. Additionally, your responsiveness will make your customers feel secure, knowing that they can get service and support from your firm whenever they need it.
As your social media followers form meaningful relationships with you, they will want to learn more about your business. When they reach that point, they will click on links to visit your website. Additionally, you can provide excerpts of valuable website content on your social pages and encourage your followers to visit your site to see the full version.
2. Promote Your Website on The Right Social Media Platforms
You should allow the preferences of your target market to help you decide which social networks to use for promoting your website. With this in mind, spend time researching each social site to learn what demographics they attract. The information you gain will help you get the most from your social media strategy.
For example, consumers of lifestyle brands and foodies tend to gravitate to Instagram. Meanwhile, job seekers, B2B customers, and professionals spend a lot of their time on LinkedIn. Of course, the ubiquity of Facebook and Twitter mean that they are almost always a good choice.
After choosing your platforms, track brand mentions and follows to see how well you engage your audience. If you fail to get the results you need, you might need to look for a social network that attracts a larger number of relevant users.
3. Optimize Your Social Media Content
Knowing the importance of social media to your success, you should make sure that you maximize its benefits. For this reason, you must consistently post content that solves real-world problems your audience has and satisfies their expectations and desires.
Knowing that the needs of customers change as do market conditions, you should prepare yourself to adapt by adjusting the format, topics, and timing of your posts. Your content should inspire your followers to leave comments, share and visit your website. You can do this by asking for immediate and definite action. However, make sure you publish graphics and text that people can easily read and understand. Also, the links to your website need to be shortened and easy to identify on your social media posts.
4. Use Social Media Tools
Tools supplied by the various social networks and third parties give you a chance to do more with less effort and time. Use these tools to ensure that you always have a fresh and relevant presence on every site.
For instance, you can use automation tools to schedule the publication of your content, alert you to user comments and track performance. Also, such tools can streamline your social media effort by giving you a central interface for managing multiple platforms.
Social media tools can also automate and optimize your activity based on the time of day when your audience is most active. Spend time reviewing a variety of tools and choose the one that offers the best balance of cost and features that meet your needs.
5. Expand Your Reach with Influencers
Part of your social media marketing strategy should include connecting with influencers in your industry whose opinions matter to your target audience. To begin with, spend some time researching your market to identify the people who have the most relevance to your audience. Next, send them a custom URL or coupon code that they can share on their social media posts. As time passes, you can learn which influencers deliver the best results for your brand.
For the most part, industry influencers have accounts with a large number of followers as well as high audience engagement rates. Generally, you can’t expect such people to follow your brand, but you can profit from them by sharing their content and interacting with their followers.
In conclusion, social media plays a vital role in increasing the reach of your brand and driving traffic to your website. Embracing social media as your marketing tactic will help you maintain a relevant presence on social media that meets the needs of customers and gives you an edge over competitors. As a result, you will get more website traffic and increase your sales in the process.
Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can reach Ashley on Twitter @ashleygwilson.