If like many other businesses, you are contemplating outsourcing your SEO, it’s a wise move. Search can be a complicated subject, and it is so time-consuming it is often better to hand over the reins to someone else.
However, outsourcing to any old SEO firm is one thing. Hiring a high-quality SEO company is another entirely. There are a few things you need to know if you want to ensure you outsource to the best. With this in mind, we’ve pulled together a few ideas for you. This checklist will help you focus on the right areas and hire the SEO team your company deserves.
Check out the average SEO company online, and they will all offer you some incredible results. One might promise a Page One ranking – another might offer the top spot itself. However, even if these companies are capable of pulling it off, it should be a warning sign. Ranking at #1 in Google should not be a measure of success. Any SEO firm worth its salt should understand that this has absolutely no bearing on your sales.
The Link with your Overall Marketing Plan
Next, good SEOs understand that search is just a part of an overall marketing strategy. Without tying everything together, an SEO campaign has no point and is simply a waste of everyone’s time. You need to seek out a firm that wants to know about your marketing and the tools you already use. You want them to be excited about relating various search terms to your product, or advertising campaigns. And, you want them to be able to suggest integration ideas that will bring you better results.
The Latest Developments
Search is an ever-changing subject, and it is critical that the company you hire knows all the latest developments. They should know everything from the latest Possum update to the exciting new SEO tools on the market. They should live and breathe their subject, so feel free to test them as much as you like. You’re looking for people that know SEO inside out – and love talking about it. Anything less, and you could be making a big mistake when hiring them.
The Black Hat Approach
It’s worth asking an SEO company if they follow any black hat tactics. If they enthusiastically tell you that they do, just walk away. Black hat SEO might give you some great results in the first few months. But Google and other search engines are always looking for ways to shut down those who try and game the system. Your website will take a big hit if you get caught, and it’s just not worth the risk.
What Is Your Link-Building Process?
Links are the lifeblood of SEO. Without relevant links from other, popular websites, it will be hard to rank for any search term other than the incredibly vague. You have to seek out a partner that has a clearly defined strategy for getting links back to your site. And, those links need to be legitimate – or your website will suffer as a result.
Good luck – and let us know how you get on!