Launching a website is easy. Use a fixed host, which admittedly does limit your abilities to grow, and you can do it entirely for free. The only issue with launching a website is that there are billions already out there. Currently, there are more than 1.5 billion, and that number increases every single day.
Starting a website is easy. It is the easiest part of the process. Having that website look great, be interesting, and get traffic? That’s the challenge. If you want to build a business or even just gain a readership, then you are going to need to go in with a strategy, so that every step you take helps you reach your goals.
What Are Your Goals?
Every website is created to fulfil a goal. The clearer you are about your goals, however, the easier it will be to design a site that helps you achieve them. Be as specific as you can. If you want to start a blog, narrow down what niche you want to write about. If you are starting a company, list the different features you offer. Only when you can explain your website in a sentence should you start.
How Do You Intend to Build Your Website?
The best way to start a website is by hosting it yourself. This means that, instead of using a website builder that will chain you to their hosting service, you pick and choose providers right from the start. Operating a WordPress website on a third-party hosting server is a great step, but there is something you need to remember when going down this path.
There is a difference between WordPress the company and WordPress the free, open-source content management system. You want the CMS WordPress that allows you to customise it with themes and plugins.
Who Will You Host With?
Choosing a hosting company might seem straightforward – just whatever is cheapest, right? Unfortunately, hosting companies are as varied as any other industry. That is why for the sake of your website you need to shop around for hosts. Start fist with award winners like Onyx and see if their triple-redundant 100% NVMe SSD platform is right for you, and then compare plans. Every host has different plans with varying features, so you are sure to find what you need for your budget.
What Pages Will You Have
Having an outline of all the pages and child pages can help you keep track when building your website from the ground up.
How Will You Encourage Users to Return?
A blog is a great way to encourage people to return again and again, but it isn’t the only way to grow a fanbase. You will also want to have sales, flash deals, and even manage a newsletter.
Do everything you can to get people to visit your site again and again. The more often they visit you the more opportunity they have to buy or subscribe.
What is You SEO Strategy?
Last but never not least, what is your SEO strategy? How can you optimise your content to appeal to search engines? What does your website’s structure need to be ranked favourably? Stay up to date with all things SEO and aim to make improvements to your site regularly.