If you are a software developer, chances are you’ve considered going freelance. The opportunity to set your own schedule while working from anywhere in the world is undoubtedly appealing. As a career, development is one that seems naturally suited to freelancing, but it’s also something that takes hard work and dedication so you can build up enough clients to give yourself a steady stream of income.
Though the world of freelancing is never 100 percent secure, here are a few ways that you can improve your chances.
Learn as Many Technologies as You Can
You are likely to encounter a wide variety of development projects, so you should learn as many different types of programming languages as you can. The more you know, the more projects you will be able to accept. Start by learning the most common and versatile languages, and continue building your experience over time. Continue utilising new technologies which will make your life easier – for example, check out these Azure tips. Like any career path, the more you put into it, the more you will get out of it.
Build Your Website
Likely to be one of your key ways of attracting new clients, you should spend the time making sure your website is just right. Your website will need to act as a portfolio, showing potential clients exactly what you can offer to them. Make sure your site is interactive, showcasing the latest design trends. Create a page all about yourself so people can see your story, your areas of expertise and why they should choose you above everyone else. Ensure you give your clients an opportunity to interact with you through social media, or even a live chat option. A blog will also help you showcase your knowledge, while also enhancing the SEO of your site.
Start by defining exactly who is your target market. Do you specialise in a particular area of software development? Are you looking to work with small businesses or larger companies? You may want to start by firing off a few personalised emails to companies in your field, explaining who you are and why you think your services would significantly improve their website. It is likely that you will turn to digital marketing, so make sure anything you send out is professional and gives off the right impression. If you are meeting clients face to face, make sure to have business cards or other branded items you can hand out to them.
Stay Ahead of the Curve
As you well know, software development is a field which is constantly on the move. When you are not working on work for clients, continue improving your skills so they don’t become outdated. This could be what sets you apart from your rivals.
To sum up, while starting your career as a freelancer can be hard work, the rewards of flexible hours, a work-life balance and a high earning potential are there for all to see.