Do you want to get the word out about your business? You need to go beyond the norms of SEO if you’re online and flyers if you’re marketing a business on the street. It’s time to think bigger than this, it’s time to stretch your aspirations further than before, and there are a huge range of options available to you here so you shouldn’t limit yourself to one or two possibilities.
Let’s start by thinking about tech options and then we’ll expand this idea in different directions.
AR is a great option for any business. With augmented reality, you can reach out to customers and connect with users in a brand new way. Indeed, just recently it was revealed that Warner Bros. were working on an AR game for their Harry Potter franchise, developing it with the people behind Pokemon Go. If you think AR is limited to the movie and gaming world, think again. There is a whole realm of possibilities for using AR in advertisements. For instance, you can use it to show a real product in a digital space. Imagine selling sofas and allowing customers to see what a particular sofa looked like in their home without buying it. Or, how about ads in shop windows coming to life before their very eyes. Free your imagination and the possibilities of AR are endless.
You can also think about advertising your company on vehicles, and this is particularly useful if you have a mobile company. But even if you don’t, you can use the stickers, or magnets custom made to promote your company on personal vehicles.
The important thing to consider here is the impact an ad or promotional materials has on other drivers on the road. Picture a highway with cars racing down it in near enough a straight line. It’s monotonous so when they see something different, something new it peaks their attention. They are interested enough to explore what that promotion or ad is and what company it represents. To test this, add a hashtag to your car and watch as in just a few days it picks up steam on Twitter. It really is an ingenious and simple way to market your business to a mass audience.
Alternatively, you can consider investing in free merchandise for your business. This is a form of marketing that more or less pays for itself. You can get fantastic items produced that are cheap enough and that you can sell or give away to customers. They’ll then use that merch in a public setting and attract more customers and users to your business. It’s a fantastic way to expand your customer base and your reach. You might find that the right merch helps you double your customer numbers seemingly overnight.
Or finally, if we’re looking at online methods of marketing you definitely need to consider live feeds. With a live feed, you can connect to an audience in an exciting way and make sure that they are interested in buying from your business because they connect to your company on a personal level. It’s not just about offering a great product anymore. It’s about making sure that your customers do indeed feel connected.