How Long Will it Take for Your Reputation Management Efforts to Pay Off?


Nobody wants to get negative publicity, but sometimes it simply happens. Luckily, there are things that you can do about it. If you have already enlisted the services of a professional online reputation management company, it may take no more than a week for the bad publicity to disappear into the unknown depths of the internet. However, there are quite a few things that will determine just how long it is actually going to take for your reputation to be restored, mainly because of the search engines themselves.

Search Engines and Online Reputation

Search engines are becoming smarter by the day. For example, if you publish content too quickly on its search engine, it will actually penalize you. This is known as ‘sandboxing’. If, for instance, you create 100 different pages, such as links, blog posts, and articles, and publish them all in a relatively short period of time, Google will think you are a spammer. And, realistically, they are right about that, because the only way you would be able to post that much that quick is if you were manipulating the system to get better results. This means, therefore, that the key to hiding your negative publicity is not simply pushing lots and lots of positive stuff to the front really quickly. A professional company will ensure that whatever it is they do, doesn’t have an extra negative impact.

Reputation Management

The second issue that will determine how quick you can restore your reputation is how often the search engine bots actually crawl the internet for changes. Google’s spiders operate every three or four days. This means that it will take around a week for a page to be submitted, reviewed, and ranked. There is no way around this, so you have to be patient.

What Is the Solution?

Patience is important, but if your reputation has been damaged, your patience may be in short supply. Unfortunately, if you do want to recover, you have to do so in a natural way. This means you add some new content every other day or so, showing the engines that you are working hard, rather than spamming. There are some ways for content to appear and be ranked quicker, but those are trade secrets that you are unlikely to ever here about!

When you are looking to work with a reputation management company, you need to take your time and find one that is honest and will actually get you the results you need as fast as possible. As fast as possible may not be as quick as you would like, but it is the speed that is required and this will, in the long run, save you both time and money. Ask a potential company:

  • What you will get for their fee;
  • Whether the generated contact is temporary, or whether it will stay online forever;
  • Whether any guarantees are offered;
  • What the company’s philosophy is; and
  • What resources and tools they use.

The answers to those questions should help you to determine whether or not you should work with the company.


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