Signs are everywhere. These seemingly unassuming symbols guide everyone the correct way, whether they are noticed consciously or not, which makes them a powerful tool for just about anything.
Stencils are the professional backbone to how these signs are created, allowing for a uniform and professional standard which is recognized widely. These signs then shape how others behave, which is why using stencils and signage can benefit a business dramatically.
This piece will discuss some of the ways this kind of branding can benefit a business.
“The desired outcome of a business is a brand that is unique and recognized”
Stencils Can Be Custom Made, Unique to the Business
One of the main goals of a business is to stand out. No business wants to appear just like their competitors, and often, the wanted outcome is a brand that is unique and recognized widely. This is where stencils come in. Offering the option to be designed to specification and desired customization, a business can say exactly what it wants to say, in the way it wants, without compromise.
What are some examples of this? Stencils can be used for even the simplest of signs such as “Welcome” or “This way”, but in the style that is unique to the company brand. Not only that, but stencils are a welcome addition to marketing branding, where if a company has a specific pattern or style that is associated with them, a stencil can be used to propagate the pattern around the store, solidifying the image of the brand.
“Stencils are extremely useful for providing a professional uniform look!”
Stencils Provide a Professional Uniform
In the same vein, stencils are also extremely useful for providing a professional uniform look, which is widely recognized and respected. An example of this would be Basketball Court Stencils, as the layout of a basketball court is universal. This means that for businesses that are providing a well-known service, stencils are a brilliant option for maintaining a professional standard that is well established in many different sectors.
“Using stencils is a brilliant option for improving safety in the workplace”
Using Stencils can Increase Safety in the Workplace
When customers are out on the floor of a shop, these customers are guided towards not only a flowing directional system with the use of stencils (such as footprints), but also where there may be potential hazards. Floor signs such as “Keep clear” can indicate to a customer that a specific area is only used for businesses or there could be a potential hazard. “Do not enter” is also a common sign to help customers know what is allowed and what is not, and object stencils such as a fire extinguisher stencil is a useful way to point out where fire aids are in case of an emergency.
Stencils and Improving Marketing
Stencils are a fun and innovative way to add to a marketing campaign (providing there is legal permission to use whatever is being stenciled!)
Think outside the box for something eye-catching to draw customers in.