So you’ve decided to set up a business that only operates online. It’s fine, many business owners do it these days. It may seem flimsy at first, strange even, not having a store or an office from where your service is run out of. But it’s how so many start out these days so there’s no need to let it get to you. However, with an online store or service you aren’t going to people walking past and on impulse entering, so you need to advertise strategically to ensure you drive people to your website. It can be daunting as advertising costs money. Here are some tips to get you started.
By taking an ad out in a magazine you’ll reach an audience of people who are interested in the service you provide. There are so many specialty magazines in print you can target exactly who you need. Take out a colour add showing the service you offer and your website address. This shouldn’t be the only type of advertising you do, but it can supplement your other advertising with a steady stream of people who are directly interested in the service you provide.
Pay Per Click Campaign
PPC campaigns are advertising campaigns where a link is placed on a suitable blog or website and you pay a set amount each time someone clicks through the link. It can be a cost effective way of bringing a targeted audience through to your site. You can find key blogs which talk about things relevant to the service you provide, and it’s cheaper than large advertising campaigns with pro companies for example. There are some great management companies that can help you optimise your PPC campaign. PPC Management: Do You Really Need It? This Will Help You Decide!
Social Media Groups
Think of the many different types of groups on facebook and twitter. Many are pertinent to the service or product you offer. But you can’t just brazenly advertise, you need to be clever about it. Message the group’s owner and ask if you can create some content for the group. Articles, infographics, you’ve seen it all before. Make it engaging and different, and relevant to what’s going on in today’s world. In this, place a link back to your website. It works, and countless countries benefit from it.
Stay On Top Of Your Advertising
There’s no harm in advertising from different click campaigns and websites. But you need to stay on top of it. Otherwise you could end up paying varying sums of money for no results. You need to know who’s coming to your site and where from. Google Analytics lets you observe exactly where your traffic has clicked in from. You can see what’s working and what isn’t. If links from a blog are working consider advertising in another similar blog. Advertising is a powerful tool, but there’s no need to throw away money.