How to choose the right web design agency for your company


In the modern ultra-connected age, your firm’s website is likely the first point of contact your clients will have with your business so it’s vitally important the design conveys your company image effectively. A well-designed, easy-to-use site is essential if you’re to keep the attention of your visitors and save them clicking away to other pages.

Consequently, to achieve the best results, you must choose the right web development agency for the production of your business website. Here a few tips to help you find the right designers for your project.

The design company shows an understanding of your business

You should always arrange a meeting with your proposed design company before engaging them to work for you. A meeting will allow you to evaluate a company and decide if they’re going to be a good fit for your project. It will also allow you to see if the agency has an understanding of your business and your target market.

A pre-project meeting is almost like a job interview – and just like any applicant for a vacancy, a reputable company should have already researched your market sector and should have done their homework to understand what you do. You would be well-advised to avoid hiring any company that doesn’t do this basic level of research. Also, remember to ask them if they have any experience of working with other companies in your sector as this can be a good sign they have an understanding of your particular market.

The agency’s website features case studies or a portfolio of work

Studying an agency’s previous design projects can give you a very clear idea of how they approach jobs and the industry sectors they’ve served in the past. A good design company won’t be shy in coming forward with examples of their past projects and most reputable firms are only too keen to display what they consider to be their best work. Ideally, they will have detailed case studies on their website, explaining the process, thinking and skills they employed in previous jobs.

For example, professional design firms like actively promote the jobs they’ve completed in the past with a detailed portfolio section and summary of work.

The agency produces standards-compliant, responsive designs

The internet is constantly evolving – as is the way we use the web. In recent years, there has been a huge increase in mobile devices accessing the internet (i.e. over tablets and cell phones) and it’s now vitally important that your website can scale and adapt to the wide range of screen sizes now in use.

To achieve this, development companies employ a technique called Responsive Design so that pages can be viewed successfully, regardless of device – everything from cell phones up to large-screen connected TVs.

You should check that your proposed development company only builds W3C standards-compliant Responsive websites. Moreover, if your site isn’t responsive, Google will punish you and place you lower down its Search Engine Results Pages (SERPS) – so responsiveness is a massively important part of the overall production process.

The company has a proven track record

The web design industry has calmed considerably from the dotcom boom/bust years of the late 90s but it’s still useful and heartening to work with an established company that’s been in business for several years.

Moreover, a time-honored company will bring more experience to the table – and will likely offer better client relations. If the agency doesn’t already feature client comments or recommendations on their website, for extra peace of mind, you should ask if they can provide references.


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