Ensure all pages are clear and easy to navigate
So how do you make your website more user friendly? Not all users will land on your site from your home page. Many users will come to your site via secondary pages such as social media pages, direct links, blog posts or sales landing pages. There are various ways to make your website more user friendly .Whenever a visitor land s on your site, every opportunity should be taken to engage them. Therefore all pages should easily convey your brand and what your site is.
Ensure navigation is simple
Make your website more user friendly simply by having simple page titles will ensure that users can quickly navigate around your site and find what they are looking for. Remember when naming your navigation bar, bear in mind what your target audience are searching for when naming your categories. Carry out research to identify what search terms your target audience are searching for.
The F- Pattern
Knowing where users tend to look at first when viewing content on a website can be useful in designing a website. Research has highlighted that people generally look at a site in an F Pattern. You will notice on many sites, sales are normally highlighted in red on the top left corner of the site where most people tend to look first. This is a key consideration when designing your site.
As mobile web traffic has increased daily, it is important to make your website more user friendly by ensuring your site is mobile optimized and accessible on tablets and smart phones.
Make your website more user friendly with Relevant Content that is Easy to Read
Having content that is easy to read is extremely important for a user friendly website. Content must be readable and relevant. To compete in the search engines, quality content is key to improving your search engine rankings. A blog is a great way to display other relevant information on your website and another great way to make your website more user friendly.
Fast Load Time
A fast load time is also important in creating a user friendly website. If your website takes over 5 seconds to load then it is likely that users will give up. High use of images, videos and effects can all affect the load time. Long load times can be decreased by eliminating flash and limiting large files.
Have contact forms accessible
If a potential customer is looking to fill out a form on your site then they are definitely interested in your products and services.
Making this experience easy for them is vital in converting. Every bit of extra work you require from them, the less likely they are to return. Making this experience easier only makes your website more user friendly.
Include search functionality
How many times have you landed on a website and left frustrated simply because you could not find what you were looking for. Add a search functionality so visitors can search for what they are looking for.
Display your social media icons
Social media continues to be a positive signal for businesses. A presence on social media can help you drive targeted traffic to your website. If you have active social media accounts, adding them to your website can help grow your following and drive website sales or leads. Your social media platforms are also a great way for customers to ask questions or leave reviews providing you with a valuable feedback tool for your website.