Do you have a great product or service but are struggling to drive visitors to your website? With a few clever marketing tactics, you could soon experience a surge in clientele. Find out how to increase your website traffic.
Promote Your Brand
You might have the best product in the world, but it will fail to sell if customers don’t know it exists or where to find you. You must therefore proactively promote your brand to drive traffic to your website every day. There are many innovative marketing platforms you can use to boost your brand awareness, such as paid search, social media, and display advertising.
A New Website Design
More than half of all online searches are performed on a mobile device, such as a smartphone or tablet. For this reason, you must have a mobile responsive website to suit various technologies. A failure to incorporate a mobile responsive design into your website can result in penalization in the search engines, which will reduce your rank in Google and, in turn, will make it harder for online users to discover your site. So, if you want to move away from a desktop design, consider a responsive WordPress Web Design – Tim B Design to boost your online popularity.
Secure Guest Blogs
Guest blogging can boost your brand awareness, credibility, and domain authority, which can result in many visitors to your website. All you need to do is secure a guest post on a high-authority site, which should feature a backlink to one of your landing pages, to increase your blog traffic and brand recognition. What’s more, an informative guest blog can help establish your business as an industry leader, which can encourage trust in your products or services.
Write Compelling Content
Every marketer has heard of the saying “content is king”. That’s because it is one of the most powerful ways to maximize web traffic, brand awareness, credibility and increase a conversion rate. For this reason, you must strive to publish compelling blog posts on a regular basis. To do so, you will need to write eye-catching headlines to increase your click-through rate, which should be complemented by informative, engaging copy and high-quality images.
SEO can be the difference between a flurry of traffic or next to no visitors. You must, therefore, optimize your compelling content to ensure your website receives regular organic traffic. To do so, you will need to naturally incorporate relevant keywords throughout your content, which should also feature internal links. You must also make use of alt text and meta descriptions to increase your web visitors.
Use Long-Tail Keywords
Once you have focused on incorporating commercial keywords across your website, you should turn your attention to long-tail keywords, which can cater to a considerable amount of web searches. It’s a great way to rank for various keywords so that you can increase your visibility in the search engine results pages. So, if you want to improve your presence in Google to attract visitors and boost your conversion rate, you should certainly use long-tail keywords.