How to Increase Word-of-Mouth Marketing in 5 Steps


One of the best ways to grow your business is through positive word of mouth marketing. This means that you have successfully wooed a customer so much that they are actively talking about your company and recommending it to their friends. You want customers to be so satisfied with their experience that they want their friends to use you. You want the repeat business of loyal users. So, how do you get them? You make every single customer feel valued. Follow these five steps to increase the number of happy customers, and the chances that they will vouch for you.

  1. Know Your Audience

Every successful business has found a need in the market and filled it. Your niche is not only who you are and what you do (or sell), but it is how you will determine your audience. Knowing who your audience is crucial. All your content will be speaking directly to them, and your marketing campaigns will be targeted to them. Google and other networks have collected and amassed crucial information that means you can target your ads and direct your company to people who are interested in your niche. Why sell to someone who is unlikely to use your company?

  1. Tailor Their Experience

The best way to grow your business is to build a loyal customer base. The best way to build a loyal customer base is to tailor every customer’s experience for them. This means using marketing automation to send suggestions based on their purchases, reminders that they have items in their cart, and offering specials, sales, and giveaways to reward loyalty.

  1. Communication is Key

Be genuine, and be prompt. You want to respond to your customer’s. Ideally, you will respond to every single one. As you grow, however, more and more people will comment about you, post about you, and directly message you. Focus on dealing with complaints and those with genuine concerns first. Remember to be genuine – you don’t want people feeling like they have received a copy-paste answer. How you deal with complaints will say a lot about you as a company to others.

  1. Offer Rewards for Loyalty

There are referral programs where people get discounts or awards for introducing their friends to you. Then there are also special deals and discounts that are only available to those who have proven their loyalty (either a long subscription, or a lot of purchases). Reward loyalty and you will keep your customer’s loyal. Loyal and happy customers are far more likely to talk about you and recommend you to others.

  1. Ask for Their Feedback

You want to always improve, so ask for suggestions. People love to give their opinions. Once you have their feedback, improve yourself. Show your customers that you are listening to them and are actively changing for the better. Customer’s love brands that care about them.

Happy customers are the ones that want their friends and family to use your company. Happy customers are the ones that will rave about you online and defend you from internet “trolls.”  Happy customers are the ones that keep coming back, repeatedly, because they not only like your product, but they love the services you offer for them too.


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