Currently, there are over 644 million active websites online and it is Google’s job to sort them all according to their importance, relevance and the location of the one conducting a search. This, however, is just a tip of the iceberg and not even a part of the basic outline of how Google’s algorithms work. Furthermore, anyone who is serious about establishing a strong online presence eventually starts losing sleep over the way in which Google functions. In order to shed light on this topic, here are a few interesting facts that might change your digital marketing strategy or at least make you think next time you type in a phrase in Google’s search box.
1. Visual Intelligence
Another Interesting thing about Google’s algorithm in the past few years is that it has made a tremendous effort in the field of image recognition. Not only can it recognize images through similar facial features and patterns, but as of late it is also capable of recognizing objects in videos. The way in which this works is quite simple. By tagging scenes, Google is able to analyze pixels as if they were words. Still, it is worth mentioning that this technology is still in its infancy. Where it goes from here remains to be seen.
2. An Algorithm by Any Other Name…
Since 2013 Google’s algorithm goes by the name Hummingbird. The reason behind this was an interesting metaphor, seeing how developers wanted to leave an impression of something fast and precise. Still, this isn’t a first animal-inspired name Google has given its algorithms over the course of years. In the past, we had Panda, Penguin and Pidgeon. As for the future name changes, we can only guess, but for those who are into this form of speculation here’s a tip – staying close to the bird subgroup at the moment seems like a sensible strategy.
3. Evolution at Unprecedented Pace
As the internet grows and SEO experts learn the old Google tricks, the developers are constantly forced to modify the algorithm. No matter how strong impression the word ‘constantly’ may leave, it is still not that much of an indicator. So, how often does it change? Once a month? Once a week? Several times a week? Actually, this algorithm undergoes over 500 modifications each year. We are talking about roughly 1.4 modifications each day. In other words, by the time you get to read this article, the algorithm will already be slightly different.
4. The Order in Human Mind
According to Jostein Gaarder: “There is no order of things except in the human mind.” Well, Google operates (or at least tries to operate) on more or less the same principle. So, the first thing you need to know about the algorithm is that it is what decides the rank of the page, which also means that it is responsible for the order of the search results that get displayed. The initial step on this path is the analysis of your exact words and interpretation of potential spelling mistakes.
In the recent interview with professionals behind Green SEO Perth, we learned that the algorithm also tries to match your search, rank useful pages and consider the context. This last segment seems particularly interesting seeing how it can be both abstract and subjective. Here, two most common denominators seem to be one’s location and of course one’s previous searches.
5. Form Anti-Spam to Quality Control
Initially, this algorithm was intended as a potent anti-spam tool, that would filter all that hard-sell advertising content. Today, however, eliminating spam is just one of its functions. Sure, its main job is to deliver the person using Google the results they are looking for, but the way in which it does it is the most interesting of all. Aside from learning how to recognize fluff text, too frequent keyword repetition and bad grammar, it also monitors user reactions to the content, both active and passive. Today, even things like bounce rate, click-through rate, the speed of the page and its mobile-friendliness are all considered when a page is to be assigned a rank.
Every year Google encounters over 2 trillion searches, which is roughly 2.3 million searches each second. Imagine the world in which all of these queries are left to mere chance. Sure looking for patterns sounds easy, but what if we were to tell you that over 15 percent of all searches are completely unique (15 percent of 2 trillion). This fact alone makes it abundantly clear that this ‘simple’ algorithm is all that stands between order and chaos in the digital world.