Keeping Track of Your Business


The more information you can obtain about the way your business operates, the easier it will be for you to be successful. If you do not keep tabs on every aspect of your enterprise, it’s impossible to know what does and does not work. You could end up spending time and resources pursuing a line of business that fails to provide any benefit. Successful tracking is a cornerstone of every business. The following tips will help you decide which metrics to monitor.

Tracking employees

There are many legitimate reasons why you might want to track your employees. If they have access to company vehicles, tracking software makes it easy to check that they are not taking unauthorized detours between deliveries. If your employees work out in the field, you can check on their location at any time to see if they are where they are supposed to be or in transit to the right location. This sort of tracking can ensure your employees are not only working hard but also efficiently.

The legal landscape around employee tracking is a little murky but in essence, it’s generally considered acceptable for a company to keep tabs on their employees in whichever way they see fit regardless of whether that person is at work or not. Despite this, ensure your employees are fully aware of the systems you have in place and never misuse them.

Tracking calls

Online marketing and analytics software make it easy to measure the data received from your campaigns and optimize them, but it’s important not to overlook a key form of lead:  the phone call. Ensure your marketing team is measuring the performance of the pay-per-click landing pages on your website by utilizing ppc call tracking software.

Such systems can provide invaluable information of great benefit to your marketing efforts, such as how they found out about your company and what their needs are. If you want your marketing efforts to increase brand awareness and encourage better customer engagement, tracking calls can provide you with hard evidence of whether such strategies are proving successful.

Tracking your website

The rise of Google Analytics means there is rarely any need to use anything else to keep tabs on how your website is performing. It’s worth taking the time to get to know the system inside out to make full use of its abilities, but as it is free for users with less than 10 million hits per month, it’s a hugely cost-effective way of ensuring you stay on track. It also means you have no excuse for not using it.

Ensure you enable features for ecommerce tracking, have active goals in place and connect to your AdWords account. Another great feature is the ability to link your analytics account to the internal search feature for your site. This will tell you what people who visit your site are most interested in finding and what they believe may be missing.

Tracking your reputation

It’s a good idea to carry out periodic searches on both your business and your key members of staff. Although you can automate this by setting up alerts, they may not catch every variation so it’s worth checking yourself every now and then. Online businesses rely heavily on having a positive reputation so the sooner you can add a response to anything negative, or correct anything that appears that is incorrect, the less damage your business will suffer as a result.



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