Every company needs a good website to succeed in the technology age. If you have limited experience setting up websites, then you want to make sure you get the fundamentals correct. Doing so will put your startup on the right path to online marketing success, so consider the following tips.
Pick The Right Theme
Make sure the theme you choose matches your site’s content. A dark, ominous theme may be suitable if you’re selling detective novels, but it won’t be suitable if you’re selling kids toys.
Banners Turn Heads
Your site banner will capture the most attention so make it look good. A shabby banner may cause visitors to think they are on an unprofessional (or worse yet spammy) site. Their next step will be to hit the “back” button.
Load Speed Is Crucial
You want to create a flash site but don’t go overboard. Many people have short attention spans or little time to surf the web. If your pages are taking eons to load, then they will quickly look elsewhere.
Make sure you don’t clutter up your site with an excess amount of ads, banners, videos, and other data-heavy elements.
Don’t Neglect Your Mobile Site
Web pages look different depending on whether they’re viewed on a PC, tablet, or phone. A format that looks great on PC may look squashed and ugly on a phone. Make sure your site is optimized for mobile devices.
SEO Must Be Incorporated
SEO is the process of making your site show up in search engines. Think about when you search. Chances are you don’t look beyond the first or second page of results. Your potential customers will be the same. That’s why, if your website is pushed to the back, then you are in trouble.
Google and the other search engines regularly change their algorithms for determining where a page is ranked. That’s why it’s crucial to stay on board with the latest changes.
Content Is King
To succeed at SEO, you’re going to need content. This should be relevant to your business and provide real value to readers. In fact, these days pretty much every major company needs articles written to succeed at SEO.
If you’ve got the skills, then consider putting your pen to paper (fingers to keyboard). Otherwise, you’re better of hiring a company, such as PRmarketer, to do the hard work for you.
You Have Experts At Your Fingertips
You don’t have to build the entire website yourself. You have a host of experts in web design, IT, marketing, writing, and SEO, right at your fingertips. That’s why you may want to outsource any task that you’re not competent at yourself.
Don’t take shortcuts when it comes to building your startup’s website. If you want your company to get off the ground successfully, then you will need a powerful web presence. These tips should give you a boost in the right direction, and help you turn site visitors into customers.