What the heck is “online presence”? Ask any tech guru, and they’ll tell you that it’s the identity your business has created online. It’s the culmination of all the thousands of tiny interactions you’ve had with your customers. Online presence isn’t something that happens overnight. It takes a time and a lot of patience. As a result, it’s always worth starting sooner, rather than later, if you’re only just getting into the game.
The question, of course, is how do you build an online presence. What, exactly, is involved? Let’s take a look.
Build A Solid Website
The first thing for your small businesses to focus on is its website. Your website is like a centralized hub. It’s the place where you’ll do the majority of your client contact and outreach through things like explainer videos.
But given that just about everybody else in your industry has their own website too, how do you stand out. Let’s say you’re in the HVAC industry. What do you notice about other HVAC websites? First off, there’s a heck of a lot of them, given that the HVAC market is made up of thousands of smaller players. The next is that they are all highly engaging and straightforward to navigate. Your website, therefore, needs a clear statement of what your business does and what services you offer. You also need to make sure that your contact details are readily available and not tucked away on a separate contact page. Put things like your phone number right at the top of your home page.
If you’re not an SEO expert, getting your website onto the first page of Google could be tricky, especially in a crowded industry. There are plenty of resources out there where you can learn more. And there are professionals you can hire to make sure that you get the most out of your site.
Provide Value To Your Community Consistently
When you think about it, your business, whatever it is, is there to solve a problem. And, as a result, there’s probably a lot of content you can create that will be useful to people. For instance, if you’re an auto mechanic, you could write blogs on how to change your vehicle’s oil, complete with pictures. This type of content will help drive people to your site, as your business will be providing useful information to them.
Many firms also share the content of others through their social media channels to make their own channels more appealing. It’s a good idea to use the 80/20 rule here. 80 percent of the time you share other people’s content, 20 percent of the time you share your own.
Be Really Social
The current advice when it comes to social media marketing is to get on as many social networks as possible. But when you think about it, this probably isn’t the best strategy for most businesses. After all, why would an accounting firm ever need to use Instagram? A much better approach is to research your market and see which platforms they are using. If you want a shortcut, just use the same social media platforms as your competitors.