When you own a company, you are the face of that company. If you are one of a long line of CEOs of a business, then the media might get blurry on who you are, but your business partners and clients will absolutely know. If you started a company that takes off, however, then you are the brand image.
As the brand image, you need to maintain a pristine reputation. This means maintain a private life that is kept private, and it also means staying above the law. If your name goes down in ruins so too will your stock, which is why these reputation management steps are essential from day one.
Know What Ways Can Your Reputation be Damaged?
It is the 21st century. Not settling down and having a spouse and kids isn’t going to ruin your reputation. Being LGBTQ+ isn’t going to ruin your reputation, though it will unfortunately still make it challenging to expand into ultra-conservative counties and countries.
No, what will ruin your reputation is if you circumvent the role of a “good CEO.” Someone who steals from his company is going to get roasted. Someone whose money got him out of a terrible charge will ruin your reputation, and so on. Someone who dodges taxes, or actively hurts his employees. If you make it to the level of Jeff Bezos, then a bad reputation will have less of an impact, but as a CEO of an upstart company that isn’t yet established, it could ruin you.
Maintaining a good and positive reputation can help your business grow and solidify. As you grow, you will be able to hire a dedicated team to maintain yours and your business’ reputation, but until that day, it is entirely on you to follow this guide:
How Can You Protect Your Reputation?
You can protect your reputation through three main steps:
Monitor Your Reputation Online
Set up Google alerts so that you can keep track of what people are saying in conjunction with your name. This is one of the best low-tech ways to stay on top of damming news or even lies that can all too easily be spread. Like with a disease, early detection is key to getting a handle on the situation.
Stop Disasters in Their Tracks
If you were convicted of a DUI charge, the press is going to roll with that. It doesn’t matter that you were just barely over the limit or any other extenuating circumstance. If you were pulled over and were suspected to be drunk and arrested, when, in reality, you had low blood sugar, this could be taken out of context, and your company can suffer.
The best way to handle the situation is to get a legal grasp of it right from the start. Lawyers from charlestonlaw.net can help you fight criminal charges so that the issue gets dropped or reduced, and in turn, protect your reputation.
Promote Employee Loyalty
How you take care of the little guy is going to matter, so actively work to improve yours and your business’ reputation. Create charities (and make sure they are transparent) sponsor local organizations, and maintain a healthy and positive working culture for all your employees.