Questions to Ask Someone Who Wants to Manage Your Pay Per Click Campaign


Pay Per Click, also known as PPC, is a huge buzzword in today’s marketing world. Basically, it is a way of online promotion and advertising that has far more accurate results than other forms. If you use good quality PPC management services, you should be able to attract more traffic to your website, ultimately getting more sales.

Pay Per Click is about bidding on certain keywords so that, if people find those, they get to see your business. You only have to pay for this, however, if a customer actually clicks on the link. This means that the potential for a significant return on investment, if managed properly, is certainly there.

Why You Should Hire a Pay Per Click Management Company

When you work with a professional PPC expert, they will be able to find the right places for your website in the most economical way possible. They have qualified members of staff on board that understand how you can get your business found and noticed on all the main search engines, including Yahoo, Bing and, of course, Google. They will generally guarantee a certain return on investment as well.

The management company will act on behalf of you, bidding on the right keywords as part of a strategic plan. Additionally, they will focus on your Cost-to-Company to make sure that you generate both revenue and profit.

Pay Per Click

How to Choose a Pay Per Click Management Company

There are a few things to look for in a good PPC management company. These include:

  • Their track record. Look at how long the company has been in business, whether they offer expert services such as conference speaking, whether they work in different markets and whether they have any published literature on the subject.
  • Their clients. Who has the company worked with before and were they successful? A good Pay Per Click company has worked across a range of different industries, so try to find one that has experience with a company like yours. They should be open and transparent about their own client list, and don’t be afraid to contact some of their clients to find out whether they were satisfied with the services or not. Don’t blindly trust any testimonials on the management company’s website, but actually speak to their clients to ask for reviews.
  • Their management style. Find out how they will make sure that you can always know what is happening with your campaign. You should get frequent reports, for instance, showing what your money was spent on and what the results of this were. You should also be able to then highlight areas that you want to change, which can be very important if you have noticed certain things work better than others.
  • Their retention rates. A good PPC campaign gives a full return on investment and more. This is why, if done properly, most clients will stay with a good management company indefinitely, as it doesn’t actually cost them anything. If retention rates are low, you need to ask yourself why.



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