We all know that reliability is one of the best qualities to focus on especially as a budding startup, but when it comes to long-term growth and getting your business into the spotlight, reliability becomes an even bigger priority. Modern homeowners and businesses are becoming more and more wary of unreliable construction companies and contractors. Whether it’s something relatively innocent such as a garden shed or an extensive project like an office extension, it’s important to hire the right construction company to help you get the job done.
Nowadays, people are going to be looking for the right company based not on the testimonials on their website or statements they make, but reviews found on the internet. While reviews themselves often aren’t the most reliable source of information, they do make compelling arguments in most situations, hence why it’s important to look at what others have to say about a company before you invest in their services.
As a construction company, your reliability will be one of the main qualities that will net you positive reviews. Good customer service, an efficient service and using the right equipment will ensure that you’ve got plenty of credibilities to grow your business. To help you out, we’re going to delve deeper into the subject of reliability and mention a couple of great ways to help boost your reliability to make you more popular with your audience.
One of the most underrated components of creating a reliable service is communication. Simply delivering the intended product or service isn’t enough for most consumers. Nowadays, people expect you to go the extra mile in order to provide the best experience for every single customer. Whether it’s aftermarket support and promising guarantees and warranties, or simply just communicating with your client every step of the way, it’s important to stay in touch as often as possible and speak about every potential flaw or problem that you encounter.
It sounds like a rather obvious thing to improve on in order to become a more reliable company, but you’d be surprised at how often construction companies fail to communicate properly with their client. This is why it’s important to always keep an open channel of communication via phone and email to inform your client of any changes or problems that might occur. Any decision you need to make that will affect the end result of the project should be made together with your client to ensure a great quality of service.
Using the right equipment
Something that helps put your clients at ease is seeing you use branded equipment that they are familiar with. For instance, when you’re dealing with high-end construction projects that require the use of a dump trailer, you’d be wise to procure one from a recognized brand such as Construction Trailer Specialists Inc. Although it doesn’t sound like much, simply having their logo on the side of a dump trailer will put your clients at ease because they’ll know that you’re affiliated with those companies in some way.
When clients recognize that you’re using equipment and machines from reliable sources, it gives them peace of mind knowing that you’re using products that are well-known in the construction industry. The same would apply to a tech company that uses Microsoft-certified computers and software, or a networking business that uses Cisco products. If you’re showing that you use the latest and most advanced equipment, then it gives you a competitive edge and also keeps your customers confidence in your ability.
Deal with online criticism correctly
Online criticism can often be difficult to manage especially if you’re under fire from a client that disagreed with you on a project or someone that is being malicious for the sake of putting your company down. Online reviews are a major way to show how reliable your company is and you’d be surprised at just how difficult it can be to improve your reputation if you have aggressive and spiteful reviews targeted at you. However, it’s also important to answer proper criticism correctly in order to show people that you are well-aware of mistakes that you may have made and how you plan to resolve those issues with your future clients.
Criticism can come in many different forms but it’s important to watch the words you use and how you approach answering those criticisms. If you’re hostile to clients that were unhappy with your service, then it makes you seem like a bad company that isn’t capable of handling criticism. Always ensure that you speak in a professional tone and make sure you’re not overreacting to critique targeted at you, and this will ensure that your reputation as a reliable company remains stable.
Slowly build up your reputation and stop aiming too high
Another concern to keep in mind is your own reputation. We’ve mentioned how important your reputation is when it comes to making your business more reliable to your audience, but something that business owners forget is to never aim too high. When presented with a large-scale project that is out of your scope, you need to evaluate the risk and reward involved in taking that project up. If you fail because you’re inexperienced or don’t have enough staff, then your dealings with that client will drastically reduce your credibility.
Always focus on creating a solid reputation through your hard work and consistent service. Don’t aim too high, but instead, aim to challenge your skills and experience through taking on projects that are suitable for your level of expertise and your workforce.
Some final words
As you can see, reliability is an important quality for every construction company. It even extends to other industries, but client reviews and successful projects are the only way to tell if a construction company is worth your time or not. This is why you need to gradually build up your reputation as a reliable construction business. This takes time, so don’t rush it by overextending past your abilities as a business or neglecting basic business fundamentals such as customer support and communicating with clients.