It certainly isn’t easy being a small business out there. In today’s digital era, online marketing is essential, but the complicated and ever-changing nature of SEO makes it difficult, because you always have to stay ahead of the updates and changes in Google’s algorithm. Still, if you properly manage your SEO efforts, nothing can beat good organic search engine visibility. What an organic listing does is that it instils trust into your customer base, and of course, trust is the foundation of a strong relationship. In this article, we are going to discuss some of the best SEO techniques for your small business.
Start by auditing your website
Every SEO campaign simply needs to include quarterly audits of your website, in order to get to know what kind of experience it is offering. By auditing your site, you’ll get to comprehend the issues related to technical aspects, content, and links. These things might actually be the reason why your website isn’t performing the way that you intended, or worse, is being penalized by search engines. You’ll get to know what needs to be fixed in order for your SEO foundation to be strong. It isn’t simple to do an SEO audit, but there is a variety of tools and guides out there that can help you out.
Make your Yelp presence stronger
Yelp is basically the Yellow Pages of the digital era. It includes contact information, maps, pics, and reviews. Furthermore, Yelp listings are indexed by search engines. This is why an active Yelp profile that incorporates keywords is essential for your business. For starters, you want a good looking Yelp page. What you’re aiming at is that people are enticed to write a review about your business. Reviews are the major aspect of Yelp’s ranking system of results.
A marketing strategy that a lot of businesses are using is boosting their Yelp presence with mobile marketing via apps. They use geofencing in order to send push notifications that implore visitors to leave a Yelp review while they are in the building.
Engage with users via social media
Your business’ online visibility highly depends on your social media efforts. The main idea is to be active and post valuable information, such as updates about your product releases, news about what’s going on in the industry, promotions, giveaways, and stories about customer success. Don’t try and make the best out of every possible social media channel. Find and focus on the ones that are most frequented by your customers. Customer engagement is also very important. Genuinely respond to comments and have meaningful discussions with your customer base.
Finally, it’s important that you manage your chosen social media channels. There is a variety of tools that you can use, such as Hootsuite, Klout, Buffer, TweetReach, and the like. With these tools you can schedule content, and get notified when someone interacts with your profile. Many of these tools provide mobile apps that enable you to instantly respond to comments.
Pay attention to your information architecture
Logical information structure of your website is essential. According to the advice of an SEO company, your visitors need to easily understand how to get to the information that they are looking for, from the page that they are currently on. Also, you need to provide them with the best path to get there. If the information structure of your site is proper, both people and search engines will be able to efficiently find the necessary information. You certainly want to avoid a website structure that is confusing to both, and compromises your ranking, as well as leads and sales.
Create YouTube videos
The fact is that there are customers that want to see what a product looks like or how it is used before they buy it. There are also those that are looking for advice. This is why creating valuable videos and posting them on YouTube is a great idea. You can show off your product, or provide tutorials and demonstrations. It’s always more than just selling your product – you want to show people that you are an expert in the industry. This is why “How To” videos can be extremely beneficial both to you and your audience.
It’s not hard to create a YouTube video. Your basic equipment includes a camera and video editing software. However, there are some things that you need to pay attention to.
- Keep your video short and to the point.
- Make sure that it has a descriptive title
- Include a quality description
- Add tags
- Make use of annotations
- Make use of thumbnails
If you want to stay ahead of the SEO game, you need to always be up to date with the changes and know to adapt. Make use of these 5 techniques that will help you in your SEO efforts.