Social media is an increasingly important weapon in the arsenal of many modern businesses. If you’ve got pages and profiles set up, you may think you’ve got the hang of social media. But is your campaign effective, and are you making the most of the resources available to you?
Since you launched your social media campaign, have you increased your number of followers? Have you expanded your virtual social circle? If you haven’t noticed a significant increase, this is a surefire sign that you could do better. Ask yourself why your business hasn’t had more impact. Are people unaware of your presence? Or are you struggling to retain existing followers? Try and identify the root cause and address any issues as quickly as possible. If people are unaware of your pages, it doesn’t matter how good the content you produce is. You need to get the word out and attract new followers. Cast your net wider and focus on a target market. Use Facebook advertising to create leads. Be original and get networking on Instagram. Buy Snapchat filters to make your company stand out.
It’s all very well people expressing an interest in your business. But you need to turn interest into results to make your business successful. Think of a shop. It doesn’t make a difference if you get five or five hundred people through the door if nobody buys anything. Analyse your conversion rates and try and build on existing figures. A successful outcome may come in the form of an email subscription, a purchase or the decision to opt-in.
If you’ve launched a marketing strategy, it’s wise to have a look at your financial returns. You’ll need to take into consideration startup costs and advertising fees. You’ll also need to factor in manpower and labor costs. How much money and time have you spent, and how much has your social media marketing campaign returned? If there’s a deficit, you may need to rethink your plan. Once you’ve calculated your returns, it’s also advisable to work out a projection for the weeks and months ahead. Initially, you may find that your returns are marginal, but this could pick up once your strategy is bedded in.
When you start using social media, you should have a clear plan. What do you expect to achieve and what are your goals? Setting goals is a simple way of measuring your progress. At the end of a specified period of time, have you reached these targets? Are you anywhere near? Or are you way off? If you’re not where you wanted to be, this may be a sign that your strategy is falling short.
Effective marketing is essential for most modern businesses to succeed. For many, social media is an increasingly valuable platform. If you get it right, your business could fly. If you get it wrong, you may end up wasting time and money. It’s wise to monitor the efficacy of your campaign continually and do a stock take periodically. If issues are flagged up, try and find solutions. If you’re not an expert, you may wish to seek advice from professionals with social marketing expertise. Good luck!