What is the best way to access the virtual world and deliver the message about your real-world or online brands? Build your own areas and hope someone shows up? No! Tap into the action at Rezzable for cost-effective, low-risk, immediate marketing opportunities.
To discuss possible sponsorships please contact us.
What can you reach via Rezzable?
Virtual world is really different than online. You have much bigger impact on many fewer people. But the value to your brand can be significant.
- Up to 100,000 unique visits per month driving to 250,000 direct awareness
- Engaged, adult users in high-quality context*
- Inworld visitor from global, online demographic estimated heavy with 25-35 age group in areas with broadband internet access. No under 18s.
- Communities with strong early-adopter interests always interested in new products and services
- Generate buzz across all SL Grid residents (millions of registered users, more than 1.25mm per month online)
- Online users via impact from news, photo, video assets and social interactions
* Rezzable does not support bots, camping, pornographic, violent, gambling, land speculation or hate activities in its virtual world areas.
What Kind of Packages Make Sense?
All packages must be customized to your objectives and sensitive to the virtual world visitors interests.
- Inworld product placement. Ideally a virtual world version of your product. Of course, some consideration is need to make it relevant to visitors. Greenies Home is an ideal location for this as normal products can be displayed on a giant scale with humor and unexpected effects.
- Contests and events to support placements. You must do more than just give away free stuff to make an impact in the virtual world. It is critical to engage users in their terms.
- Support user generated content (UGC). Help people implement their builds and visions. For example Rezzable hosts many festivals and fairs where residents showcase their work which are perfect places for sponsorship.
- Never-been-done-before innovative promotions. Your imagination (and budget) are only limitations for making exciting new promotions that span virtual world, online and real-world.
Some ideas for promotions:
- 24 hour live dj festival. Music, club scenes and strong web tie-ins
- Support creation of a new entertainment areas. We have many ideas on unique themes that people can implement under our direction.
- Run photo and film contests to generate new digital assets
- Quests and exploration activities. Challenge entire virtual world population—more than 1,250,000 per month.
Inworld Promotion Case Study
Case Study: L'Oreal Paris > Make-up Looks Promotion at Greenies Home
Rezzable, following appointment by virtual worlds consultancy K Zero , ran a unique inworld product placement for L'Oreal Paris at the Greenies Home. An eye-catching area with realistic product objects pulled in curious visitors and rewarded them with high-quality promotional items. Annoucements for this promotion were sent across the entire grid during the winter holiday season and helped L'Oreal Paris make a big impact with global consumers with this memorable placement. Rezzable implemented the objects inside the Greenies Home and insured they fitted the environment well.
