Travel is a huge industry, and it’s only getting bigger. It’s also not just about seeing the biggest sights anymore, either. Slow travel is becoming increasingly popular, meaning that those in relatively remote locations can also cash in on this industry. You can be a local guide that shows travelers the true ways of your hometown. Not only will you be supporting your community by directing tourists away from the tourist traps, but you’ll also educate them. Let them know about your culture, your history, and the secret spots only locals know of.
Slow travel is a motion that purports spending more time in a location to get to know it more deeply. It is also about being conscious about your impact on the environment. That is why the world needs more small travel businesses, but you need to first let travelers know who you are and what you offer, so follow these steps:
Getting it Running
The first and most important step is to create a business plan. This is where you do your research on the industry, including who your competitors are and what you can offer that is different. The more detailed your business plan, the better. It can help direct you towards your goals, and it can even help you acquire funding or any necessary licenses you need. You can charge more for being certified, so it’s important that you adhere to local laws.
What Makes You Different?
If you have a personal plane, and you know this airplane mechanic information, you are already well ahead of the game. All you need to do now is to use this to set yourself apart from your competition – you can offer private airplane tours! Whatever makes your tours unique, you need to sell it. It doesn’t matter if you have an airplane or just intimate knowledge of your hometown, there is a market for it.
Set Up an Online Presence
Once you have your business plan, funding, and any certificates that you need, it’s time to get online. You will want to set up a website and social media accounts. Make them look good, make them informative, and above all make sure that the information is there and accurate. You will get a lot more calls if you provide the costs and key information upfront. Once you have this information up, your website looks good, it’s time to market yourself.
There are so many travelers out there, but the problem is to first get them to trust you. Having a travel company means nothing unless you have this trust. This trust comes in the form of local listings, but it also comes from reviews. Marketing yourself should be done both online and offline. Work on your SEO, and how you can be better known throughout your neighborhood.
The travel industry generates a massive $7 trillion dollars, and there’s a place for you in it. Big or small, every travel business is important. Start yours today, and you can turn your local knowledge into a hot commodity.