The hard question is whether or not Brands are trusted members within a community. The harder answer is generally -- No! What to do to get back to Trust?
Trust Me, Only the First Bite Hurts. Many Brands have lost trust with consumers, so entering a Community is not a positive move as perceived by the members. In fact some Brands almost seem to hate or be at war with their customers. So what can a Brand do to get back to Trust? Drive CIC.