We are pleased to advise that we have our first content co-creation and web event series signed-up and underway = Ancient World in London. It is a time-based, online/virtual/mobile/live series that will inspire people to make their own discoveries of the history that makes London one of the world's great cities. More info here and the micro-site is here. We think this first program will be the shape of things to come more and more for making online communities relevant and engaging.
I remember the day of the AOL/Time Warner deal was announced--it seemed like the final proof that online would dominate media and how we deal with sorta, well everything. In 1999 eBay had bought Butterfields ($260mm) which was an old school auction house showing how online could snap-up and transform anything it fancied.
London Eye-Pods. The wheel goes round and round on the web also as AOL makes latest flight to the web future as "Aol." . Will it be retro-chic to have an @aol.com email? Yikes.
The hard question is whether or not Brands are trusted members within a community. The harder answer is generally -- No! What to do to get back to Trust?
Trust Me, Only the First Bite Hurts. Many Brands have lost trust with consumers, so entering a Community is not a positive move as perceived by the members. In fact some Brands almost seem to hate or be at war with their customers. So what can a Brand do to get back to Trust? Drive CIC.
