Launching a new alcoholic beverage company is always going to involve a lot of hard work. That is because there are already lots of other established brands out there making a killing at the current time. If you want to compete with the likes of Jack Daniels and Smirnoff; you’re going to need all the advice you can get. You have to remember that those companies have significant marketing budgets, and consumers are already familiar with their brands. Still, that doesn’t mean you can’t blow some of them out of the water and build a successful business in the process. There are some fantastic tips and tricks below that should assist you when it comes to developing your strategy. Be sure to read this post carefully, so that you don’t overlook anything vital to your eventual success.
Coming up with the perfect taste
It stands to reason that the most important thing about a new drink is the taste. You’ll need to ensure it doesn’t taste too much like other beverages on the market, but it’s also sensible to refrain from creating anything too unique. Human beings have taste buds that are accustomed to particular ingredients, and so you will have to conduct a lot of research to come up with a new combination. You might want to employ the services of specialist during that process depending on your knowledge and skills. Do yourself a favor and develop at least three different drinks to test. You can then give them to consumers and ask their opinions before improving the concoctions and ensuring they appeal to a mass market.
Identifying your closest competitors
Once you have your basic beverage, it’s time to work out which companies are your closest competitors. You need to do that so you can work out the potential size of your market, and the best ways to promote your product. For instance, you might determine that Jack Daniels is your closest rival at the current time. If that’s the case, you’ll have to learn as much as possible about their operation and how it works. You can then use that information to develop your processes and guarantee you are in a position to compete with that company. As mentioned a moment ago, established brands will never have to work as hard as you to get their products on and off the shelves.
Developing your beverage
Now it’s time to improve your drink as much as possible based on the reactions you get from consumers. That could mean adding sweetening ingredients or taking them away. You might also think about altering the taste based on the results you get from focus groups. The development stage is often the most critical time because that is when you will put the final changes in place and create your finished product. Ideally, you need to spend at least a couple of months on that process if you want to get it right and ensure you leave no stone unturned. The last thing you want to do is release a product to the market that could be better than it is at the moment. If you do that, there is a decent chance another company will come along and replicate your idea.
Testing and assessing the drink
In the US and many other countries around the world, all food and beverage products have to undergo strict testing before you can sell them in supermarkets according to sites like https:/thermofisher.com. That often involved paying a private lab a few thousand dollars and then sending samples of your product for them to assess. The reports those specialists create will determine whether or not your drink is safe and you can sell it to the public. If you fail to get the appropriate certificates, there isn’t a store in the land that will accept your beverage and sell it to their customers. So, make sure you research this job and understand all the ins and outs before rushing ahead. The last thing you want is to face legal battles further down the line because you didn’t follow the correct procedure.
Designing mass production procedures
If you want to make a fortune from your new alcoholic drink; you’ll have to produce the product in bulk. That means designing factories and employing lots of workers. However, it’s at this stage when you’ll have to start thinking about your packaging. Websites like https://freundcontainer.com and similar domains are excellent places to look if you want to check the market and see what’s available. Still, you’ll have to pay a graphic designer to create the stickers that go on your bottles in the production plant. Ensure those items contain all your branding information and logos. Also, try to make them as colorful and attractive as possible. That is the best way to guarantee consumers won’t overlook your drink among all the others on the shelves when they go shopping.
Getting your drink in stores
Getting supermarkets to stock your beverage is more challenging than it sounds in most instances. While you just have to arrange meetings with buying teams, those professionals will want to check your paperwork. So, make sure you take any testing and safety certificates you have along when you make your pitch. In many instances, the stores will agree to stock your beverage on a temporary basis. It’s then up to you to prove to the buyers that their customers enjoy your product. For that reason, you’ll need to work hard when it comes to developing your marketing strategy and ensuring your bottles fly off the shelves. When all’s said and done, most stores will come back for more if you prove that people love your drink. Retailers just want to make a profit. They have little interest in anything else.
Marketing your brand
Advertising and promoting a new alcoholic beverage is not as straightforward as some entrepreneurs might think. That is because there are many legal restrictions in place around the world with regards to how and where you can market your products. For instance, in the US and UK; you can’t place an advertisement on the television until after eight o’clock at night. You get the idea, right? You just need to learn about the rules and then develop your strategy accordingly. Paying attractive women and men to visit bars and hand out samples of your drink for free is always a sensible move. You can also place ads online using Google Adwords and social media websites. Try to make them as funny as possible for the best outcomes.
Getting celebrity influencers
Sometimes it’s going to help if you can get a celebrity to endorse your product. You can often achieve that goal by paying a small fee and providing the individual with a free supply. There are specialist marketing agencies you can use to facilitate that move, but nothing is wrong with contacting the famous people directly. Just ask the person to post some photos on their Instagram account of them enjoying the drink. You can also get the celebrity to promote your brand in viral videos and more. The possibilities are endless and only limited by your imagination. Considering that, sometimes it’s sensible to employ the services of expert marketers to ensure you get the best results from your investment.
Keeping the price right
Lastly, you need to price your drink correctly if you want it to sell millions of units around the world. That is where your competitor research will come in handy. Try to undercut your closest rival by a couple of dollars on spirits and a few cents on beer. That way, consumers will gravitate towards your brand because it helps them to save money. If your drink tastes pleasing and the people enjoy consuming it; there is a decent chance they will purchase it time and time again. Just make sure that you keep a close eye on your competition because they might identify your strategy and try to beat it by dropping their prices. Avoid starting a price war at all costs because established firms have more money to spend than you do at the moment. So, they will blow you out of the water.
To answer the question posed in the title of this post; yes, you could take on established alcohol brands and win. You just need to use some of the advice on this page to ensure you leave no stone unturned and follow the correct processes. When all’s said and done, there is always room in the market for more beverages if they cut the mustard and impress consumers. That is especially the case if you can develop something that doesn’t leave drinkers with the worst hangover in the world the following day.
Whatever happens during the next few months, be sure to use some of the suggestions from this article as you move forward with your idea. Also, have faith in your abilities! Those fat cats in the alcohol industry have become complacent recently. So, now is the best time to show them who’s boss!