All hobbyists have the potential to become artists. Not only would this validate the time you spend, but it can also even provide you with a second income. This is perfect for those stay-at-home parents, or even retirees, who have the time at home to commit to their art. Turning your craft into a money-making enterprise, however, requires a bit of business and marketing knowledge. To help you out, here is a rundown of the basics, so that you can turn your passion into a second income.
You Need Your Own Website
While you can absolutely sell your wares through online marketplaces like Etsy, you should also have your own website. Your website needs to act like your home base, where you can not only share your artwork, but you can grow a committed and interested community. The more people who like you, your story, and your craft, the better. These are the people who will share your wares to their friends, and the ones who hope that you succeed.
You Need to Increase Your Page Ranking
Once you have your website, you have the chance of being the authority in your craft. You can do this by creating tutorials, helpful content, and engaging with your growing community. The goal of this content creation is two-fold. Firstly, it provides value to those who have found your website. Secondly, it increases your SEO. Increasing your SEO will place your website higher on Google’s search results. The higher you are on the list, the more likely people will click on your website. This is an organic and effective means of getting new customers and new followers.
Be warned, though. Not all website builders are good for helping you increase your SEO (when you aren’t familiar with it). Weebly SEO, for instance, is limited since it initially started out as a design tool, not an SEO tool. Platforms like WordPress are only useful for SEO because of the plugin variety that they have to offer.
You Need a Marketing Campaign
On top of working on your SEO, you also need to market yourself. Marketing is what will connect and grow your community. You can have a social media campaign that will allow you to publish and share content from your industry. Each marketing campaign is unique to the brand, so devise your marketing plan today and grow an engaged community.
While you might not be able to put up your wares every day or even week, you need to post consistently. That means sharing updates on your new project, keeping your online communities alive and healthy, and even producing content that gives your readers more value. If you knit, for instance, you can attract those who want to learn how to knit with free tutorials, and then sell knitting patterns to them later.
To grow your online reputation, popularity, and to increase your sales, you need to be consistent. You need to create content to put online consistently, you need to work on improving your SEO consistently, and you need to always market yourself. The more persistent you are, the more success you will have.