As with everything, there’s a right way and a wrong way to use social media.
The obvious wrong way is to instantly log in and start bombarding people with spam, but you knew that anyway, right?
Social media is a game-changer for the way we live our lives. Since the rise of sites like Twitter, Facebook, and Instagram, everyone seems to be glued to their screens to capture shareable snippets of their life.
It’s time to take a look at how we can better utilize social media in both our personal and professional lives.
So, social media is pretty much a constant stream of updates. You have to consider what you add to this waterfall of conversation. If you’re not going to bother adding value, perhaps it’s better off leaving the tweet or status unsent, right? Right. You’ve got to add value to the messages you post. If you like a news story, talk about it – don’t just share it to the horde of shared stories.
Now it’s time to talk about your followers. Everyone who clicks ‘follow’ on your profile is asking something of you. They want you to be in their face and in their circle. Make sure the content you create and the things you say are consistent, or you’re going to lose and annoy an audience of people who specifically follow you. Don’t trust treat your followers as a tally of importance, but treat them as people in your circle, talk to and engage with them and get following yourself. Conversation and engagement is key. Otherwise, the entire thing is pointless.
The right way to use social media is to have as few platforms as possible, if you haven’t got the time to update a Twitter account, don’t run one. It’s as simple as that. Less really is more with social media and you should only sign up for accounts you have the time and energy to run. Diversifying your technology is a good idea and if you want to swap your phone out for a laptop and access some mobile apps (Snapchat for instance) with a Snapchat online login.
Perhaps the most forgotten way of using social media the right way is taking a break from it all. The constant information stream can cause fatigue and it’s important to not overindulge in sites like Twitter and Facebook as you might just lose your way.
These are just about enough tips to get you started, and mastering social media might be easier than it looks.The most important thing of all is just to be yourself. Social media is a representation of you, don’t just aim to have a huge follower account because that’s just fake. Be yourself and the followers will come if you provide insight, engaging content and value. Look for ways you can improve on the content of others and ensure that your voice is one that should be heard, and not another one that is simply screaming from the top of the soapbox.