You’re all set and ready to go with your new company, and now you just need to create an identity online. Before you even think about social media, it’s time to look at creating a website. How hard could it be, right?! Actually, it’s not as easy as you might think. Sure, any tom, dick or harry could get a website up and running, but that doesn’t mean it’ll be good. You wouldn’t want someone to walk in your office and see it in an unprofessional, untidy state, would you?! That’s exactly what they’ll be seeing when they click onto an amateurish website design that lacks effort. It’s important to take this seriously, so here are five things for you to consider when creating your website.
Can you do it yourself?
The very first thing to consider is whether this is a task that you can personally handle. Creating a website isn’t the most simple thing you can do, even with tools to assist. If you have absolutely no idea where to even start, consider outsourcing. Get a professional company to get your website up and running and regularly maintained. They’ll have the skills to make your website stand out and look good to prospective customers and clients. You could always take over later on, and learn the skills you’ll need in the meantime. This is an important area to focus on, so don’t neglect it.
Pick your hosting package carefully
Alright, so you’ve decided to take the reigns yourself and go for it. Unless you’re experienced in web design, I’m going to assume that you don’t really know how to create a website. In this case, you’re going to want an easy website building service that comes with your hosting package. When you’re registering a domain, ensure that you’re getting everything you need with it. You want ideal space, along with a reputable service that rarely falters or goes offline. Do your research in advance so you know exactly what you’re getting.
Use web templates if necessary
You can get website templates to help you get a professional-looking design without possessing many skills. This bypasses the website building services that some hosting companies will provide. You’re still going to need to know how to implement them with your website, so read the help guides on your hosting company’s’ management tools. You can find free web templates all over the internet, and you can even pay a little extra for some more luxurious ones. Whether you consider them to be a better option than a website builder is your choice, but remember they will require a bit of extra work.
What are you hoping to gain?
When you’re designing your website, you really need to have a plan of what you’re hoping to gain from it. Is it just there to provide knowledge? Are you going to allow customers to buy items direct from an online store? Are you going to embed videos and social media links in there when you can? You might need to seek additional help for things that you’re unaware about. Plan all of this before you go creating your website for the first time. It’ll make things much more streamlined as you get set up.
Think about SEO
Having a website but not implementing SEO is like having a company but not telling anyone you exist. SEO is what makes your website rise up Google’s rankings, making it more likely for people to click on it. You’ll start at the bottom, and you need to work hard to rise up the list. So, how do you do this? Well, I’d suggest you don’t even try. SEO is not easy to get to grips with; people do this sort of thing as a full-time profession. SEO services are out there to help you get to the top of the rankings, so utilize them. All that time you spent designing your website will go to waste if no-one ends up seeing it.
Once you’re all set and ready to go, don’t be too disheartened if you don’t see results right away. It takes time for a website to become successful. People will only start to discover it after a while, particularly if you’re a new business. Start implementing social media as soon as you can, and link back to your website. Let the people on Facebook and Twitter know that your website exists. Finally, keep that website updated. The hard work begins once you’ve got it live on the internet. If people can tell that it’s outdated, it creates a bad impression. Have pride in your website and treat it with importance. With a professional approach, you’ll be able to generate new customers and clients because of your online presence.