Ecommerce CRM Software – What Is It and Why Does Your Business Need It?


It’s no secret that ecommerce websites have basically taken over the Internet today. Businesses have come to the realization that in order to be competitive, they need to offer their products and services online as well as in-person. And then there are those businesses that solely exist online as an ecommerce shop.

With so much attention and focus on these online transactions, it’s only natural that businesses look for ways to improve productivity and efficiency, not just of their site, but with business management as well. This is where ecommerce CRM software comes into play. Ecommerce CRM software is something that businesses of all sizes and in all industries can in fact benefit from. So, let’s take a look at what exactly ecommerce CRM software is, and why your business needs it.

What is Ecommerce CRM Software?

Ecommerce CRM software is quite easy to explain. It is software that is designed to help businesses with their customer relationship management (CRM). This is done through tracking and then managing data, personalizing the marketing efforts of the company, converting app and website traffic, and then ensuring that customer support is always a top priority and isn’t overlooked.

Not only does it help you to keep your current list of customers organized, but it can even help you find new customers at a much lower cost.

Problems of the Past

Unfortunately, when this type of software was first launched, it tended to be rather cumbersome, hard to use, slow, and just plain clunky overall. People weren’t exactly convinced that the software was improving their customer relationships, so it wasn’t the type of software that was a “must-have”.

Times have changed though, and so have the software options. Today’s CRM software solutions are more intuitive, they can often be customized, there is a real focus on user-friendliness, and they provide the tasks and features that business owners need in order to build that customer relationship.

Think in Terms of Expansion

Where this software also comes in especially handy is for businesses that have plans of expansion in their future. If you want to be able to grow your business, you need to ensure that all your customer data is well organized and properly stored. If you can do this in a way that is automated, easy to navigate, and that you can generate reports and data from, then you can bet it will help you to reach your goals that much faster.

What Ecommerce CRM Software Should You Try?

The final step is to find ecommerce CRM software that works for your business’s needs. This can be tricky, especially when you’re new to the software. The Ecommerce Manager has a great blog that looks at how you can pick the best ecommerce CRM software for your needs, and even lists the top 10 at the moment. At the very least this will help you to narrow down your options, and give you some software suggestions to research further.

Some of the standout ecommerce CRM software options according to the blog include Marketo, Lucrativ, SharpSpring, Salesforce Pardot, and Ontraport.

Time to Give it a Try

So, if you’ve never entertained the idea of using ecommerce CRM software, now may be the time to give it a shot.


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