For many artistic and creative people, starting a home-based crafts business is a dream come true. The good news is that today, thanks to sites such as Etsy, it’s never been easier to make a success out of your passion for DIY goods and crafts. However, to make a success of your venture, it’s vital to be aware of the sheer amount of hard work and dedication that you’ll need to put in. Whilst it might not always be plain sailing at the beginning, many artisans and crafters have proven that it’s possible to make a living doing what you love. We’ve put together some tips to help you make a success of your crafty venture.
Tip #1. Create Something That People Will Want to Buy
First and foremost, deciding on the type of items that you’re going to create and sell, should be a process to which you give plenty of thought and consideration. It’s also a good idea to conduct some market research beforehand to help you determine which type of crafted products are going to go down well. For many crafters, transitioning from making items simply for enjoyment and as a hobby to fulfilling a market demand, can be a tough process. But, if there isn’t a market for the type of products that you enjoy making, then it’s going to be very difficult to achieve success.
Tip #2. Always Continue Learning
For artistic people, learning how to create something new can be just as much a joy as it is an opportunity to expand their business. Never stop learning and coming up with new ideas; use sites such as DIY Experience for inspiration for new products or for tweaking your existing ones. Network with other crafters to gain valuable advice on different techniques for crafting, or get to know other business owners in the handmade niche who’ll be able to share their own tips and advice for success when it comes to the entrepreneurial side of things.
Tip #3. Be Friendly but Professional
One of the most important parts of owning a handmade crafts business is being open and friendly with your customers. For the most part, people who are in the market for handmade craft products will be buying from you because they prefer to obtain a unique product directly from the person who made it, rather than choosing a mass-produced product from a store shelf. So, the whole experience is always going to be a little bit more personal. You can add personal touches, such as hand-written thank you notes to your buyers, and be friendly and light-hearted with them. However, bear in mind that excellent customer service is always key, so it’s just as vital to treat your customers with professionalism and respect.
Tip #4. Price for Profit
Lastly, it’s important to try and avoid falling into the pricing trap that many handmade craft business owners will face at some point. Bear in mind that there will always be somebody competing against you with lower prices, but don’t let that drive your own prices down to less than you can afford to charge. Remember that people will always pay more for excellent quality.
Did you enjoy these tips? We’d love to hear from you in the comments.